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Kenmore Oven Heating Element

Fail

Shoppers spend an estimated $26K a year here, so Kenmore Oven Heating Element is a Fail.

Flapen Score
38
38 / 100
Ranks 697 of 845 Appliances niches · −7 vs the category median of 45
Market size
$26K/yr32K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
62%top-5 click share · 18 brands · 28 sellers

Flapen Score

Kenmore Oven Heating Element against its category

The dotted line is the Appliances average. Past it, Kenmore Oven Heating Element is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenmore Oven Heating Element market on Amazon at a glance

Shoppers on Amazon United States searched for Kenmore Oven Heating Element 32K times last year and spent an estimated $26K. The top 5 brands take 72% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
2.1%
Market size, estimated
$26Ka year
Top search term
kenmore oven heating element20K searches a year

02 · Price

A sale here is worth $38.22.

Listings sell for $38.22 on average, from $23.44 to $104.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.22 that is $0 to $4K a year per listing.

Average price
$38.22inside the $15 to $100 sweet spot
Price range
$23.44–$104.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #643 within Oven Parts & Accessories. It carries 412 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
14.5%
Average rank
#643in Oven Parts & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
412per listing
Listings tracked
25

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kenmore Oven Heating Element products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

28

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

24%

  • Brand 122%
  • Brand 221%
  • Brand 317%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Kenmore Oven Heating Element search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJulAug

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Kenmore Oven Heating Element search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenmore oven heating element20K/yr
  • kenmore 790 oven element6K/yr
  • kenmore heating element for oven3K/yr
  • kenmore stove heating element2K/yr

Reviews and returns

What reviews say buyers love and hate about Kenmore Oven Heating Element

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
48%of negative reviews mention “Durability”
5.0%of orders come back
“Broke in 2 weeks”
A buyer, on “Durability”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kenmore Oven Heating Element questions

Answered from the same tracked data.