kenmore oven heating element
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.59avg listing price — sweet spot $15–$100
Price range
Incredible$23.38–$57.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great307.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, kenmore oven heating element is a $41K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
kenmore oven heating element market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$50K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #375
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 13.5%
- Avg brand age
- 43 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- APPLIANCEMATES28%
- Blutoget17%
- Beaquicy17%
- FRIGESWIFT12%
- prime&swift4%
- Certified Appliance Accessories4%
- Open — no brand owns it (8 brands, 18%)
Demand
Weekly Amazon search volume, last 35 weeks — -15.0% search growth over the last 90 days.Top kenmore oven heating element search terms
- kenmore oven heating element21K/yr
- kenmore 790 oven element6K/yr
- kenmore heating element for oven3K/yr
- kenmore stove heating element3K/yr
Top kenmore oven heating element products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
316075103 316075104 Oven Heating Element for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F83-455
APPLIANCEMATES$27.364.7★814 rev
316075104 316075103 Oven Bake Heating Element by Blutoget-Fit for Frigidaire Kenmore Oven Heating Element Replaces PS438018 316282600 316075100 AH2332301 AP2125026 FEF366ECD FEF366EMD FEF326FSEF
Blutoget$27.794.5★186 rev
WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964
FRIGESWIFT$25.924.5★50 rev
316075103 Oven Bake Heating Element for Electric Ranges Stoves Replacement for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD by Beaquicy
Beaquicy$24.314.7★708 rev
WB44T10010 Oven Element Replacement Fit for GE-Spectra Kenmore Oven Bottom
prime&swift$31.104.6★736 rev
Newest
by launch date
316075104 316075103 Oven Bake Heating Element FIt for Frigi-daire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F8
BuiBettFu$26.700 rev
WB30X46987 Oven Bake Element for GE Hotpoint Kenmore WB44K10005 WB44K10001 RB757BH1WH RB787WH1WW RB526H3WW RBS360DM4BB JBP62WD3WW Oven Heating Element Replaces AP7216188 PS17626202 EAP17626202 4984035
APPLIANCEMATES$38.1529 rev
WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964
FRIGESWIFT$25.9250 rev
316075104 Oven Bake Element For Kenmore Crosley 2600W/240V
FRIGESWIFT$23.3824 rev
Xzionh 316203301 Broil Element Compatible With Kenmore Electric Range Replacement AP2126397 832974 316200600 316203300 2210851 7316203301 PS3506335 EAP3506335
Xzionh$44.7710 rev
Trending
90-day click momentum316075104 316075103 Oven Bake Heating Element FIt for Frigi-daire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F8
BuiBettFu$26.700.0★
WB30X46987 Oven Bake Element for GE Hotpoint Kenmore WB44K10005 WB44K10001 RB757BH1WH RB787WH1WW RB526H3WW RBS360DM4BB JBP62WD3WW Oven Heating Element Replaces AP7216188 PS17626202 EAP17626202 4984035
APPLIANCEMATES$38.154.7★
WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964
FRIGESWIFT$25.924.5★
316203301 316203300 Oven Broil Heating Element
Maigoo$41.664.4★
UPGRADED 318255401 Element Bake Oven Heating Element Compatible with Frigidaire Kenmore Range Ovens Parts 318255401 Oven Bake Elements Replacement 318255402 1055694 318110500 318255400 Range Part
S-Union$50.354.7★
What buyers say about kenmore oven heating element
What buyers praise and complain about, mined from review topics.What buyers love
“Exact size”
“Just as advertised”
“Good for the money”
“Easy Peasy”
“This oven heating element works great”
“Repair is complete”
“While the element appeared well made”
“great durability”
“Oven just like new”
“Works as it should for baking”
What buyers complain about
“Does not last”
“Junk”
“was slightly smaller”
“Melt through cause electrical fire”
“The oven now needs to be replaced”
“Not worth it”
“Bad baking element/coil”
“I had it less than a month before the part became brittle”
“It lasted for about 6 months then one day we heard a loud electrical-sounding zap/pop”
“I wish it had installation instructions”
Top return reasons
Common questions
- Is kenmore oven heating element profitable to sell on Amazon United States?
- The niche generates $41K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the kenmore oven heating element niche?
- 14 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kenmore oven heating element?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 5.0% — above our launch gate.
- What does it cost to enter the kenmore oven heating element niche?
- Listings span $23.38–$57.89; the average listing price is $33.59 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.