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Kenmore Oven Control Board

Fail

Shoppers spend an estimated $36K a year here, so Kenmore Oven Control Board is a Fail.

Flapen Score
38
38 / 100
Ranks 697 of 845 Appliances niches · −7 vs the category median of 45
Market size
$36K/yr53K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
41%top-5 click share · 18 brands · 45 sellers

Flapen Score

Kenmore Oven Control Board against its category

The dotted line is the Appliances average. Past it, Kenmore Oven Control Board is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenmore Oven Control Board market on Amazon at a glance

Shoppers on Amazon United States searched for Kenmore Oven Control Board 53K times last year and spent an estimated $36K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.7%
Market size, estimated
$36Ka year
Peak month
November2.7× the quietest month
Top search term
kenmore oven control board13K searches a year

02 · Price

A sale here is worth $99.21.

Listings sell for $99.21 on average, from $40.32 to $223.98. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $99.21 that is $0 to $10K a year per listing.

Average price
$99.21inside the $15 to $100 sweet spot
Price range
$40.32–$223.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,006 within Range Parts & Accessories. It carries 72 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
3.3%
Average rank
#2,006in Range Parts & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
72per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kenmore Oven Control Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

45

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

15%

  • Brand 135%
  • Brand 222%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (12 brands, 15%)

Demand

Kenmore Oven Control Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Kenmore Oven Control Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenmore oven control board13K/yr
  • oven control board9K/yr
  • frigidaire oven control board13K/yr
  • frigidaire range control board9K/yr
  • kenmore control board4K/yr
  • control board for frigidaire oven5K/yr

Reviews and returns

What reviews say buyers love and hate about Kenmore Oven Control Board

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Heating”
9.0%of orders come back
“The temperature setting did not work correctly”
A buyer, on “Heating”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kenmore Oven Control Board questions

Answered from the same tracked data.