Is kenmore elite refrigerator water filter profitable to sell on Amazon United States?

The niche generates $329K/yr across 15 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (48/100).

How competitive is the kenmore elite refrigerator water filter niche?

8 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in kenmore elite refrigerator water filter?

Top complaints mined from reviews: Filtration, Size-Overall, Leak-Proof. The return rate is 2.3%.

When does demand for kenmore elite refrigerator water filter peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the kenmore elite refrigerator water filter niche?

Listings span $19.95–$89.04; the average listing price is $33.16 (sweet spot $15–$100). The average incumbent carries 5,391 reviews — the moat a new listing must climb.

kenmore elite refrigerator water filter

Skip it

A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$33.16

avg listing price — sweet spot $15–$100

Price range

Incredible$19.95–$89.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$329K

$329K/yr · 93K searches

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,391.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, kenmore elite refrigerator water filter is a $329K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kenmore elite refrigerator water filter market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $332K–$415K; units × avg price
Conversion rate: 10.7%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.5%
Avg brand age: 69 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

ICEPURE47%
PUREPLUS18%
Kenmore15%
Waterdrop6%
GOLDEN ICEPURE5%
Kenmore Elite4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +12.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top kenmore elite refrigerator water filter search terms

kenmore elite refrigerator water filter36K/yr +11.0%5.5% conv.
rwf1200a refrigerator water filter8K/yr +11.6%18.8% conv.
kenmore refrigerator water filter 96906K/yr +46.4%15.3% conv.
kenmore elite water filter7K/yr +19.7%4.0% conv.
icepure rwf1200a7K/yr +5.9%19.3% conv.
kenmore 9690 water filter replacement3K/yr +62.9%16.2% conv.
kenmore elite model 795 water filter4K/yr -16.3%4.7% conv.
rwf1200a3K/yr +26.1%19.1% conv.
water filter kenmore elite 7953K/yr +10.2%4.6% conv.
water filter for kenmore elite refrigerator3K/yr +16.6%6.2% conv.

All search terms

Top kenmore elite refrigerator water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo

ICEPURE$24.324.7★12,824 rev

ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK

ICEPURE$21.934.7★8,001 rev

9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)

Kenmore$54.324.7★745 rev

PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack

PUREPLUS$23.244.7★3,581 rev

PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack

PUREPLUS$29.554.7★8,494 rev

Newest

by launch date

ADQ360061 Water Filter Replacement for LG Fit Kenmore Elite 795 3-Pack

QWFIZ$24.8793 rev

1y ago

9690 Water Filter Replacement for Kenmore Elite Refrigerator 795.72052110 46-9690 Fit LG LT700P Adq36006101 Adq360061 Lfds22520s Adq36006102 Lfxc24726s Lfxc29626s Water Filter 2-Pack SETFEEL

SETFEEL$19.9584 rev

2y ago

Waterdrop EDR3RXD1 Water Filter Replacement for Everydrop Filter 3 3 Pack

Waterdrop$27.365,108 rev

3y ago

9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)

Kenmore$54.32745 rev

4y ago

Kenmore Elite 9490 OEM Refrigerator Water Filter (3 Pack)

Kenmore Elite$89.04270 rev

7y ago

What buyers say about kenmore elite refrigerator water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“They are affordable”

Size-Overall22%

“Correct size”

Filtration21%

“Excellent filters”

Quality-Overall12%

“The appearance of the product was excellent”

Advertised Vs Actual Product10%

“As Advertised”

Compatibility-Overall4%

“compatibility”

Ease Of Use3%

“Convenient and easy”

Durability1%

“Durable”

Leak-Proof1%

“Doesn't leak”

Assembly/Installation0%

“Easy to install”

What buyers complain about

Filtration20%

“Does not filter correctly”

Size-Overall19%

“Did not fit”

Leak-Proof12%

“the last one I had leaked”

Compatibility-Overall7%

“Wrong Fit for an LG fridge it listed”

Assembly/Installation5%

“had a hard time installing it”

Functionality-Overall5%

“Does not Work”

Quality-Overall5%

“Cheap product”

Advertised Vs Actual Product4%

“Wrong Fit for an LG fridge it listed”

Durability4%

“Didn't even last 3 months”

Value For Money2%

“much cheaper”

Top return reasons

Size-Overall60%

Compatibility-Overall17%

Filtration12%

Advertised Vs Actual Product3%

Defective Material/Parts1%

Functionality-Overall1%