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kenmore elite refrigerator air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 24Conversion 98Competition 3Returns 84Price range 80Avg price 85Brand share 0Review moat 22Quality gap 16

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.97

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$12.30–$26.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Market size

Bad$88K

$88K/yr · 27K searches

Review moat

Bad9,810.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenmore elite refrigerator air filter is a $88K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kenmore elite refrigerator air filter market data

Units sold / yr
5K–6K
avg 1,000–1,250/product
Revenue / yr
$95K–$114K
units × avg price
Conversion rate
17.0%
Avg BSR
#78
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • ICEPURE74%
  • Kenmore22%
  • Caehomly4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -1.8% search growth over the last 90 days.
1K600Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Top kenmore elite refrigerator air filter search terms

  • kenmore elite refrigerator air filter10K/yr
  • kenmore refrigerator air filter5K/yr
  • icepure af004 air filter 3 pack4K/yr
  • kenmore elite air filter replacement2K/yr
  • kenmore elite air filter3K/yr
  • ice pure af0042K/yr
  • af004 air filter 3 pack2K/yr
All search terms

Top kenmore elite refrigerator air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$26K45%$40K60%$53K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about kenmore elite refrigerator air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Excellent fit”

Filtration17%

“Good filter”

Value For Money15%

“Great value”

Advertised Vs Actual Product13%

“Exactly what I needed”

Quality-Overall12%

“No complaints”

Compatibility-Overall4%

“compatibility”

Ease Of Use2%

“Easy to replace”

Smell1%

“it keeps any smell”

Instructions/User Manual/Troubleshooting1%

“Directions were easy to follow”

Durability1%

“Lasts six months”

What buyers complain about

Compatibility-Overall18%

“Not Compatible”

Filtration15%

“Wrong filter”

Size-Overall15%

“Does not fit as is”

Quality-Overall11%

“Cheap product”

Leak-Proof9%

“Leaks”

Functionality-Overall5%

“Didnt work”

Advertised Vs Actual Product3%

“Did not fit my LG refrigerator despite the exact model number being listed in the description”

Ease Of Use3%

“Didnt use”

Assembly/Installation3%

“that didn't install either”

Water Resistance2%

“Ended up leaking a lot of water inside the refrigerator”

Top return reasons

Size-Overall51%
Compatibility-Overall23%
Filtration13%
Advertised Vs Actual Product4%
Value For Money3%
Defective Material/Parts2%
Functionality-Overall1%
Connectivity-Overall1%
Leak-Proof1%
Assembly/Installation1%

Common questions

Is kenmore elite refrigerator air filter profitable to sell on Amazon United States?
The niche generates $88K/yr across 6 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (36/100).
How competitive is the kenmore elite refrigerator air filter niche?
3 brands and 10 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kenmore elite refrigerator air filter?
Top complaints mined from reviews: Compatibility-Overall, Filtration, Size-Overall. The return rate is 1.6%.
When does demand for kenmore elite refrigerator air filter peak?
Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the kenmore elite refrigerator air filter niche?
Listings span $12.30–$26.42; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 9,811 reviews — the moat a new listing must climb.