Skip to content

Kenmore Coldspot 106 Water Filter

Fail

Shoppers spend an estimated $26K a year here, so Kenmore Coldspot 106 Water Filter is a Fail.

Flapen Score
35
35 / 100
Ranks 772 of 845 Appliances niches · −10 vs the category median of 45
Market size
$26K/yr36K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
80%top-5 click share · 10 brands · 33 sellers

Flapen Score

Kenmore Coldspot 106 Water Filter against its category

The dotted line is the Appliances average. Past it, Kenmore Coldspot 106 Water Filter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenmore Coldspot 106 Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Kenmore Coldspot 106 Water Filter 36K times last year and spent an estimated $26K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
2.9%
Market size, estimated
$26Ka year
Peak month
September1.5× the quietest month
Top search term
kenmore 106 water filter6K searches a year

02 · Price

A sale here is worth $25.15.

Listings sell for $25.15 on average, from $14.46 to $51.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $25.15 that is $3K to $6K a year per listing.

Average price
$25.15inside the $15 to $100 sweet spot
Price range
$14.46–$51.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #362 within Refrigerator Parts & Accessories. It carries 9,489 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#362in Refrigerator Parts & Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,489per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kenmore Coldspot 106 Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

33

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Brand 128%
  • Brand 225%
  • Brand 323%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Kenmore Coldspot 106 Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kenmore Coldspot 106 Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenmore 106 water filter6K/yr
  • kenmore coldspot refrigerator water filter 1067K/yr
  • kenmore coldspot water filter7K/yr
  • kenmore coldspot 106 water filter5K/yr
  • water filter for kenmore coldspot refrigerator2K/yr
  • kenmore model 106 water filters1K/yr
  • kenmore model 106 water filter6K/yr

Reviews and returns

What reviews say buyers love and hate about Kenmore Coldspot 106 Water Filter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Filtration”
1.3%of orders come back
“Filter is not good”
A buyer, on “Filtration”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kenmore Coldspot 106 Water Filter questions

Answered from the same tracked data.