Is kenmore 9999 refrigerator water filter profitable to sell on Amazon United States?

The niche generates $6.2M/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the kenmore 9999 refrigerator water filter niche?

6 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in kenmore 9999 refrigerator water filter?

Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.5%.

When does demand for kenmore 9999 refrigerator water filter peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the kenmore 9999 refrigerator water filter niche?

Listings span $24.80–$88.57; the average listing price is $46.90 (sweet spot $15–$100). The average incumbent carries 9,543 reviews — the moat a new listing must climb.

kenmore 9999 refrigerator water filter

Worth a look

Shows a $6.2M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible$6.2M

$6.2M/yr · 1.2M searches

Price range

Incredible$24.80–$88.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.90

avg listing price — sweet spot $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Review moat

Bad9,542.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenmore 9999 refrigerator water filter is a $6.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kenmore 9999 refrigerator water filter market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $4.7M–$5.9M; units × avg price
Conversion rate: 10.9%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.7%
Avg brand age: 53 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Frigidaire74%
Water Bressvi10%
Yatker7%
GLACIER FRESH4%
Homenjoy3%
PTWATER2%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top kenmore 9999 refrigerator water filter search terms

frigidaire water filter replacement787K/yr +5.0%9.1% conv.
frigidaire water filter122K/yr +14.7%6.4% conv.
fridgidaire water filter replacement pure source ultra ultrawf62K/yr +6.6%5.5% conv.
frigidaire gallery water filter replacement62K/yr +1.2%8.3% conv.
water filter for frigidaire refrigerator25K/yr +22.2%4.4% conv.
frigidaire gallery water filter24K/yr -2.3%5.9% conv.
frigidaire refrigerator water filter20K/yr +5.8%4.2% conv.
water filter for fridge frigidaire17K/yr -4.8%4.4% conv.
frigidaire replacement water filter17K/yr -22.2%1.8% conv.
frigidaire filter13K/yr +0.0%4.7% conv.

All search terms

Top kenmore 9999 refrigerator water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frigidaire FPPWFU01 PurePour PWF-1 Water Filter

Frigidaire$49.944.7★12,629 rev

Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)

Water Bressvi$24.804.7★535 rev

FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White

Frigidaire$50.524.8★35,288 rev

FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count

Frigidaire$46.944.7★46,689 rev

Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit

Frigidaire$54.614.7★1,933 rev

Newest

by launch date

Yatker FPPWFU01 Water Filter Replacement 3 Packs

Yatker$33.17869 rev

1mo ago

Yatker FPPWFU01 & PAULTRA2 Water & Air Filter replacement 3+3 Combo

Yatker$40.10869 rev

9mo ago

GLACIER FRESH FPPWFU01 Frigidaire PurePour Water Filter Replacement 3 Pack

GLACIER FRESH$34.36335 rev

9mo ago

Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)

Water Bressvi$24.80535 rev

12mo ago

FPPWFU01 Water Filter Replacement For Frigidaire PurePour FPPWFU01 PWF-1 EPPWFU01 Water Filter with 2nd Generation Filter Core 3 Pack

Homenjoy$34.1764 rev

1y ago

What buyers say about kenmore 9999 refrigerator water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration20%

“Filter works well”

Size-Overall20%

“Excellent fit”

Value For Money18%

“Best value”

Quality-Overall11%

“Good product worked as should”

Advertised Vs Actual Product9%

“Exactly what I needed”

Ease Of Use4%

“Easy to use”

Leak-Proof3%

“Doesn't leak”

Assembly/Installation2%

“Easy to install”

Compatibility-Overall1%

“compatable”

Ease Of Cleaning1%

“Keeps the water clean”

What buyers complain about

Filtration27%

“filter doesnt work at all”

Value For Money19%

“better price”

Leak-Proof8%

“most of them leaked”

Size-Overall6%

“the air filter was incompatible with it. too small”

Durability4%

“Broke itself in very short time”

Functionality-Overall3%

“if you dont use the right filter by Frigidaire the reset wont reset”

Compatibility-Overall3%

“Not Compatible”

Quality-Overall2%

“They need to do better quality control on their products”

Water Resistance2%

“water leaks from it”

Jamming/Clogging1%

“Clogs easily and reduces water flow”

Top return reasons

Size-Overall53%

Filtration16%

Compatibility-Overall13%

Value For Money4%

Defective Material/Parts3%

Leak-Proof3%

Advertised Vs Actual Product2%

Functionality-Overall2%

Product Condition1%

Connectivity-Overall1%

Common questions

Is kenmore 9999 refrigerator water filter profitable to sell on Amazon United States?: The niche generates $6.2M/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the kenmore 9999 refrigerator water filter niche?: 6 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kenmore 9999 refrigerator water filter?: Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.5%.
When does demand for kenmore 9999 refrigerator water filter peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the kenmore 9999 refrigerator water filter niche?: Listings span $24.80–$88.57; the average listing price is $46.90 (sweet spot $15–$100). The average incumbent carries 9,543 reviews — the moat a new listing must climb.