kenmore 9999 refrigerator water filter
Worth a lookShows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$6.5M$6.5M/yr · 1.2M searches
Price range
Incredible$25.35–$92.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.96avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,475.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenmore 9999 refrigerator water filter is a $6.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $5.1M–$6.4M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 10.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Frigidaire82%
- Water Bressvi10%
- Yatker4%
- GLACIER FRESH2%
- JOBABA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frigidaire FPPWFU01 PurePour PWF-1 Water Filter
Frigidaire$50.724.7★12,436 rev
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.204.7★1,801 rev
Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)
Water Bressvi$25.354.7★452 rev
FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count
Frigidaire$46.924.7★46,648 rev
FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White
Frigidaire$51.014.8★35,199 rev
Newest
by launch date
Yatker FPPWFU01 Water Filter Replacement for Frigidaire FPPWFU01 Water Filter Compatible with PurePour PWF-1 EPPWF01 PureAdvantage PWF-1 and PureAir Ultra II PAULTRA2 Air Filter Combo3+3
Yatker$40.33755 rev
GLACIER FRESH FPPWFU01 Water Filter Replacement for Frigidaire PurePour FPPWFU01 Compatible with Electrolux EPPWFU01 PureAdvantage PurePour PWF-1 NSF42 3 Pack
GLACIER FRESH$35.24286 rev
Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)
Water Bressvi$25.35452 rev
Yatker FPPWFU01 Water Filter Replacement for Compatible with Frigidaire FPPWFU01 Water Filter EPPWFU01 PureAdvantage PurePour PWF-1 (2 Pack)
Yatker$27.38755 rev
Frigidaire FPPWFU01 PurePour PWF-1 Refrigerator Water Filter Replacement | Set of 2
Frigidaire$88.77584 rev
Trending
90-day click momentumYatker FPPWFU01 Water Filter Replacement for Frigidaire FPPWFU01 Water Filter Compatible with PurePour PWF-1 EPPWF01 PureAdvantage PWF-1 and PureAir Ultra II PAULTRA2 Air Filter Combo3+3
Yatker$40.334.6★
GLACIER FRESH FPPWFU01 Water Filter Replacement for Frigidaire PurePour FPPWFU01 Compatible with Electrolux EPPWFU01 PureAdvantage PurePour PWF-1 NSF42 3 Pack
GLACIER FRESH$35.244.5★
Yatker FPPWFU01 Water Filter Replacement for Compatible with Frigidaire FPPWFU01 Water Filter EPPWFU01 PureAdvantage PurePour PWF-1 (2 Pack)
Yatker$27.384.6★
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.204.7★
Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)
Water Bressvi$25.354.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Filter works well”
“Best price”
“Same quality as other provider”
“As described”
“Doesn't leak”
“Easy to use”
“Easy to install”
“As compatible as it claimed it would be”
“won't break or anything”
What buyers complain about
“Filter not good”
“better price”
“most of them leaked”
“Air filter was too big”
“if you dont use the right filter by Frigidaire the reset wont reset”
“that lasted less than a week”
“Not Compatible”
“They need to do better quality control on their products”
“stops making ice”
“the flow is not up to the standard i would expect”
Top return reasons
Common questions
- Is kenmore 9999 refrigerator water filter profitable to sell on Amazon United States?
- The niche generates $6.5M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kenmore 9999 refrigerator water filter niche?
- 5 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kenmore 9999 refrigerator water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.4%.
- When does demand for kenmore 9999 refrigerator water filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kenmore 9999 refrigerator water filter niche?
- Listings span $25.35–$92.09; the average listing price is $50.96 (sweet spot $15–$100). The average incumbent carries 10,475 reviews — the moat a new listing must climb.
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