induction cooktop protector
Worth a lookShows a sweet-spot price point ($31.42 avg), but soft demand (-1.6% this quarter) keeps it on the watch list.
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Great$13.33–$52.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good653.47avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$142K$142K/yr · 202K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, induction cooktop protector is a $142K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
induction cooktop protector market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $126K–$157K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #478
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 98%
- Out of stock
- 14.5%
- Avg brand age
- 33 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
51
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
8%
- Lazy K32%
- Cook's Aid21%
- KitchenRaku14%
- MoreCore13%
- YUHFERA8%
- Atlmainx4%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 108 weeks — -1.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top induction cooktop protector search terms
- induction cooktop protector52K/yr
- induction cooktop mat32K/yr
- induction stove top protector21K/yr
- induction silicone mat17K/yr
- silicone mat for induction cooktop11K/yr
- induction cooktop cover12K/yr
- silicone induction cooktop mat9K/yr
- induction mat9K/yr
- lazy k induction cooktop mat6K/yr
- induction cooktop protector mat6K/yr
Top induction cooktop protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (7.8inches)
Lazy K$17.924.3★2,429 rev
Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (11inches)
Lazy K$21.844.3★2,429 rev
MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces
MoreCore$24.744.3★2,003 rev
Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (9.4inches)
Lazy K$19.854.3★2,429 rev
Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (6.2inches)
Lazy K$15.884.3★2,429 rev
Newest
by launch date
Large Newly-Enhanced Silicone Induction Cooktop Protector Cover Stove Mat 21.2x35.4 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches Black&White
Cook's Aid$39.493 rev
MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces
MoreCore$24.742,003 rev
5 PCS Silicone Induction Cooktop Protector Cover Mat (Magnetic) | 230C (450) Heat-Resistant Induction Stove Protector | Multifunctional Silicone Mats (2 * 7.9 & 2 * 9.45 & 1 * 10.2 x13.7_ White)
KitchenRaku$31.2748 rev
5 PCS Silicone Induction Cooktop Protector Cover Mat (Magnetic) | 230C (450) Heat-Resistant Induction Stove Protector | Multifunctional Silicone Mats (2*7.9 & 1*9.45 & 11 & 1*10.2 x13.7_ White)
KitchenRaku$31.8548 rev
Cooks Aid Newly-upgraded Silicone Induction Cooktop Protector Cover Stove Mat 20.4 x 30.7 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches
Cook's Aid$47.2215 rev
Trending
90-day click momentumMoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces
MoreCore$24.744.3★
MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 2x8.66+2x9.45
MoreCore$23.074.3★
MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 6 Pieces
MoreCore$26.934.3★
Cooks Aid Newly-upgraded Silicone Induction Cooktop Protector Cover Stove Mat 20.4 x 30.7 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches
Cook's Aid$47.224.4★
Extra-Large Translucent Induction Cooktop Protector Cover Mat 20.4 x 30.7 (Magnetic) | 230C (450) Heat-Resistant | Range Covers for Electric Stove | Multi-Use Silicone Mat (TSMGTS7)
KitchenRaku$43.154.1★
What buyers say about induction cooktop protector
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easily”
“Fit is perfect”
“Very good product and as advertised”
“Just what I needed”
“Good to avoid scratches”
“Easy to use”
“Definitely worth the price”
“This protects the surface”
“It's durable”
“Gives us more counter space”
What buyers complain about
“always looks dirty”
“Sizing is off”
“Not as thick as I expected”
“The first mat was not the same quality as the second one I bought”
“started to melt on medium heat”
“Very bad it got an fire wen I used it for”
“DOES NOT FUNCTION AS DESIGNED”
“Get the ones much cheaper”
“Item not as described”
“They stick and do not move which is a plus”
Top return reasons
Common questions
- Is induction cooktop protector profitable to sell on Amazon United States?
- The niche generates $142K/yr across 58 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the induction cooktop protector niche?
- 16 brands and 51 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in induction cooktop protector?
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Thickness. The return rate is 3.9%.
- When does demand for induction cooktop protector peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the induction cooktop protector niche?
- Listings span $13.33–$52.12; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.