ice maker filter
Worth a lookShows a sweet-spot price point ($35.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.09avg listing price — sweet spot $15–$100
Price range
Great$11.83–$68.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$732K$732K/yr · 250K searches
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,510.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, ice maker filter is a $732K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $702K–$877K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 8.3%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.5%
- Avg brand age
- 71 months
- Avg seller age
- 163 days
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
14%
- AQUA CREST40%
- EveryDrop by Whirlpool14%
- Waterdrop12%
- EcoPure9%
- PURENAT7%
- FRIZZLIFE5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AQUA CREST INL 5 Years Inline Water Filter for Ice Maker with 1/4-Inch Direct Connect Fittings Idea for Ice Maker Refrigerator RV Inline Refrigerator Water Filter Reduces Chlorine Taste& Odor
AQUA CREST$22.104.6★6,941 rev
everydrop by Whirlpool Ice Filter F2WC9I1 Single-Pack
EveryDrop by Whirlpool$48.644.6★2,333 rev
EcoPure EPINL30 5-Year In-Line Refrigerator Water Filter Universal Fit for Most Fridges Ice Makers RVs & Boats Reduces Chlorine Taste & Odor Easy DIY Install with 1/4 Fittings
EcoPure$37.004.6★6,721 rev
Waterdrop INL Inline Water Filter for Refrigerator and Ice Maker 1 Year NSF Certified High Capacity Drinking Water Filtration System Reduces Chlorine Sediment Bad Taste & Odor
Waterdrop$21.624.6★1,901 rev
Frizzlife Inline Water Filter System for Fridge Ice Maker Under Sink Certified 0.5 Micron Reduces Chlorine Lead Long Lasting Compression Brass Fittings Fits for Copper Tubing MS99
FRIZZLIFE$68.024.6★523 rev
Newest
by launch date
Inline Water Filter for Refrigerator and Ice Maker(2 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings
PURENAT$29.49156 rev
Inline Water Filter for Refrigerator and Ice Maker(1 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings
PURENAT$21.75286 rev
HYDROVOS Inline Water Filter for Refrigerator Ice Maker Reverse Osmosis System 1/4 Push-In Quick Connect 10 Carbon Water Filter Reduces Chlorine Taste & Odor for Drinking Water RV Water Use
HYDROVOS$11.83208 rev
AQUA CREST FF35C5J Inline Water Filter Replacement 1/4 Quick-Connect Replacement for Refrigerator NSF/ANSI 42 Certified Post-Carbon Filter for Reverse Osmosis Systems 6-12 Months (NO Fittings)
AQUA CREST$20.086,941 rev
Frizzlife Inline Water Filter System for Fridge Ice Maker Under Sink Certified 0.5 Micron Reduces Chlorine Lead Long Lasting Compression Brass Fittings Fits for Copper Tubing MS99
FRIZZLIFE$68.02523 rev
Trending
90-day click momentumInline Water Filter for Refrigerator and Ice Maker(2 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings
PURENAT$29.494.5★
AQUA CREST FF35C5J Inline Water Filter Replacement 1/4 Quick-Connect Replacement for Refrigerator NSF/ANSI 42 Certified Post-Carbon Filter for Reverse Osmosis Systems 6-12 Months (NO Fittings)
AQUA CREST$20.084.6★
GE Appliances GXRTLL 5-Year in-LINE Filtration System Water Filter
GE$33.084.7★
Inline Water Filter for Refrigerator and Ice Maker(1 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings
PURENAT$21.754.5★
AQUA CREST INL 5 Years Inline Water Filter for Ice Maker with 1/4-Inch Direct Connect Fittings Idea for Ice Maker Refrigerator RV Inline Refrigerator Water Filter Reduces Chlorine Taste& Odor
AQUA CREST$22.104.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good water filter”
“Not hard to install”
“Good Quality”
“Good for the price”
“As advertised”
“Easy Peasy”
“Fit perfectly”
“Water flow good”
“The ice cubes are much cleaner than before”
“Great for our freezer icemaker”
What buyers complain about
“Doesn't filter well”
“LEAKS”
“Absolute garbage”
“the machine stopped making ice”
“cheaper”
“After running the water for five minutes the bad smell was completely gone”
“To be honest the part did not fit”
“Short lived”
“browsing two instruction sheets that fail to account for all of the small parts provided”
“The only complaint I had was that the instructions on how to install were a little confusing”
Top return reasons
Common questions
- Is ice maker filter profitable to sell on Amazon United States?
- The niche generates $732K/yr across 15 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the ice maker filter niche?
- 11 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ice maker filter?
- Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.9%.
- When does demand for ice maker filter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ice maker filter niche?
- Listings span $11.83–$68.02; the average listing price is $35.09 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.
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