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60

ice maker

Launch it

A $64.3M/yr market growing +46.4% this quarter with returns at 2.9% — clears our launch bar.

Market size 100Growth 66Conversion 18Competition 63Returns 52Price range 15Avg price 67Brand share 51Review moat 24Quality gap 80

Market size

Incredible$64.3M

$64.3M/yr · 37.3M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$123.15

avg listing price — sweet spot $15–$100

Growth

Good+46.4%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 6% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,237.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$39.06–$441.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, ice maker is a $64.3M/yr Amazon United States market (37.3M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
500K–600K
avg 15,000–20,000/product
Revenue / yr
$61.6M–$73.9M
units × avg price
Launch success
93%
13 of 14 new (360d)
Conversion rate
1.4%
Avg BSR
#38
Page quality
0%
Prime
90%
Sponsored
100%
Out of stock
3.2%
Avg brand age
33 months
Avg seller age
155 days

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

19%

  • EUHOMY41%
  • Kismile10%
  • Silonn8%
  • Antarctic Star7%
  • DUMOS7%
  • Frigidaire7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.
2.5M1.5MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.9×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6.4M20%$12.9M30%$19.3M40%$25.7M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ice Maker36%

“Fast ice production”

Quality-Overall9%

“Awesome quality”

Value For Money8%

“Great deal”

Ease Of Use7%

“Easy to operate”

Size-Overall5%

“Love the two size options”

Advertised Vs Actual Product4%

“As described”

Ease Of Cleaning4%

“Cleans easy”

Noise Level3%

“doesnt make a lot of noise”

Compactness2%

“Compact size”

Efficiency2%

“Works great”

What buyers complain about

Ice Maker25%

“ice melts fast”

Durability20%

“Breaks easily”

Noise Level11%

“EXTREMELY NOISY”

Size-Overall5%

“made it shorter by about an inch or so”

Quality-Overall4%

“Hard to find quality products these days”

Functionality-Overall4%

“Works poorly”

Value For Money3%

“Disappointed in drop of price”

Ease Of Cleaning3%

“Hard to clean”

Leak-Proof1%

“leaked all over”

Advertised Vs Actual Product1%

“Not as described”

Top return reasons

Ice Maker40%
Size-Overall22%
Noise Level6%
Functionality-Overall6%
Advertised Vs Actual Product5%
Value For Money3%
Defective Material/Parts2%
Product Condition2%
Leak-Proof2%
Color1%

Common questions

Is ice maker profitable to sell on Amazon United States?
The niche generates $64.3M/yr across 29 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Launch it (60/100).
How competitive is the ice maker niche?
14 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in ice maker?
Top complaints mined from reviews: Ice Maker, Durability, Noise Level. The return rate is 2.9%.
When does demand for ice maker peak?
Demand peaks in Jul–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the ice maker niche?
Listings span $39.06–$441.74; the average listing price is $123.15 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.

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