Is Humidifier Filters profitable to sell on Amazon United States?

Flapen scores Humidifier Filters 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $3.3M a year across 21 tracked products. Search demand grew -22.8% in the last 90 days.

How competitive is the Humidifier Filters niche on Amazon United States?

8 brands and 45 sellers compete in Humidifier Filters on Amazon United States. The top 5 Humidifier Filters products take 63% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Humidifier Filters?

Humidifier Filters buyers on Amazon United States complain most about Filtration, Value For Money, and Product Condition. An estimated 0.7% of orders come back.

When does demand for Humidifier Filters peak?

Search demand for Humidifier Filters on Amazon United States peaks in Jan–Feb–Nov–Dec, and the busiest month runs 10.3× the quietest.

What does it cost to enter the Humidifier Filters niche?

Humidifier Filters sells for $53.13 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.78 to $111.28. The average product has 11,107 reviews, the count a new listing must catch up to.

Humidifier Filters

Maybe

Shoppers spend an estimated $3.3M a year here. But the top 5 brands take 95% of clicks, so Humidifier Filters is a Maybe.

Filters High Price

Flapen Score: 53
53 / 100Top 18% of 845 Appliances niches · +8 vs the category median of 45
Market size: $3.3M/yr720K searches / yr
90-day growth: -22.8%search demand this quarter
Competition: 63%top-5 click share · 8 brands · 45 sellers

Flapen Score

Humidifier Filters against its category

The dotted line is the Appliances average. Past it, Humidifier Filters is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Humidifier Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Humidifier Filters 720K times last year and spent an estimated $3.3M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months: 720K
Growth, 90 days vs prior 90: -22.8%
Conversion, latest week: 8.7%
Market size, estimated: $3.3Ma year
Peak month: December10.3× the quietest month
Top search term: aprilaire84K searches a year

02 · Price

A sale here is worth $53.13.

Listings sell for $53.13 on average, from $8.78 to $111.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $53.13 that is $319K to $425K a year per listing.

Average price: $53.13inside the $15 to $100 sweet spot
Price range: $8.78–$111.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 6,000–8,000
Revenue per listing a year: $319K–$425K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Humidifier Parts & Accessories. It carries 11,107 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #22in Humidifier Parts & Accessories
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 11,107per listing
Listings tracked: 21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Humidifier Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Brand 185%
Brand 24%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Humidifier Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Humidifier Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

aprilaire84K/yr +4.2%2.6% conv.
humidifier filter87K/yr -5.5%1.3% conv.
aprilaire filter45K/yr +4.9%1.8% conv.
humidifier filter replacement87K/yr -34.5%1.6% conv.
aprilaire 35 water panel for humidifier69K/yr -49.0%12.1% conv.
aprilaire filters26K/yr -6.5%1.5% conv.
aprilaire replacement filter22K/yr -6.8%2.2% conv.
humidifier filters127K/yr -70.0%0.9% conv.
aprilaire replacement filters12K/yr -22.3%0.9% conv.
aprilaire 600 filter replacement39K/yr -53.9%15.3% conv.

Reviews and returns

What reviews say buyers love and hate about Humidifier Filters

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”

16%of negative reviews mention “Filtration”

0.7%of orders come back

“For the first time Im complaining about this filter”

A buyer, on “Filtration”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Humidifier Filters questions

Answered from the same tracked data.

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