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Holmes Humidifier Filter Replacement

Fail

Demand is soft, at -49.3% this quarter, so Holmes Humidifier Filter Replacement is a Fail.

Flapen Score
31
31 / 100
Ranks 818 of 845 Appliances niches · −14 vs the category median of 45
Market size
$40K/yr30K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 19 sellers

Flapen Score

Holmes Humidifier Filter Replacement against its category

The dotted line is the Appliances average. Past it, Holmes Humidifier Filter Replacement is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holmes Humidifier Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Holmes Humidifier Filter Replacement 30K times last year and spent an estimated $40K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
8.1%
Market size, estimated
$40Ka year
Peak month
January13.9× the quietest month
Top search term
holmes humidifier filter9K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $7.88 to $21.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.59 that is $2K to $4K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$7.88–$21.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #124 within Humidifier Parts & Accessories. It carries 957 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#124in Humidifier Parts & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
957per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Holmes Humidifier Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 325%

Demand

Holmes Humidifier Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Holmes Humidifier Filter Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holmes humidifier filter9K/yr
  • sunbeam humidifier filters replacement5K/yr
  • holmes humidifier filter replacement7K/yr
  • sunbeam humidifier filter6K/yr
  • hwf62 humidifier filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Holmes Humidifier Filter Replacement

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
100%of negative reviews mention “Filtration”
1.7%of orders come back
“allows air to pass over the top of the shorter filter which is a waste”
A buyer, on “Filtration”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Holmes Humidifier Filter Replacement questions

Answered from the same tracked data.