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Hf20-s Water Filter

Fail

The top 5 brands take 100% of clicks, so Hf20-s Water Filter is a Fail.

Flapen Score
45
45 / 100
Ranks 413 of 845 Appliances niches · on the category median
Market size
$117K/yr9K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
83%top-5 click share · 4 brands · 30 sellers

Flapen Score

Hf20-s Water Filter against its category

The dotted line is the Appliances average. Past it, Hf20-s Water Filter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hf20-s Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Hf20-s Water Filter 9K times last year and spent an estimated $117K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
18.2%
Market size, estimated
$117Ka year
Top search term
hf20-s water filter4K searches a year

02 · Price

A sale here is worth $67.74.

Listings sell for $67.74 on average, from $47.93 to $79.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $67.74 that is $17K to $34K a year per listing.

Average price
$67.74inside the $15 to $100 sweet spot
Price range
$47.93–$79.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$17K–$34K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #694 within Refrigerator Parts & Accessories. It carries 103 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
8.6%
Average rank
#694in Refrigerator Parts & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
9

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
78 months

Products

Top Hf20-s Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 222%
  • Brand 319%
  • Brand 413%
  • Open — no brand owns it (0%)

Demand

Hf20-s Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAug

Peak months: May · busiest ÷ quietest = 9.5× · 10 of 12 months tracked

Search terms

Top Hf20-s Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hf20-s water filter4K/yr
  • 3m hf20-s water filter3K/yr
  • hf20-s3K/yr

Reviews and returns

What reviews say buyers love and hate about Hf20-s Water Filter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Assembly/Installation”
0.7%of orders come back
“Exact replacement hard to install because of location in my winebago era”
A buyer, on “Assembly/Installation”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hf20-s Water Filter questions

Answered from the same tracked data.