Is hdx refrigerator replacement filter profitable to sell on Amazon United States?

The niche generates $117K/yr across 18 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (45/100).

How competitive is the hdx refrigerator replacement filter niche?

9 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in hdx refrigerator replacement filter?

Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.2%.

When does demand for hdx refrigerator replacement filter peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the hdx refrigerator replacement filter niche?

Listings span $14.72–$79.43; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 12,588 reviews — the moat a new listing must climb.

hdx refrigerator replacement filter

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Avg price

Incredible$29.58

avg listing price — sweet spot $15–$100

Price range

Incredible$14.72–$79.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Market size

Okay$117K

$117K/yr · 39K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,587.61

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hdx refrigerator replacement filter is a $117K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hdx refrigerator replacement filter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $89K–$118K; units × avg price
Conversion rate: 10.0%
Avg BSR: #344
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 4.8%
Avg brand age: 78 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

ICEPURE38%
GLACIER FRESH33%
Waterdrop9%
QWFIZ5%
PUREPLUS5%
Filterlogic4%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top hdx refrigerator replacement filter search terms

hdx refrigerator replacement filter10K/yr -0.4%1.3% conv.
fmm-2 water filter5K/yr +15.7%14.3% conv.
hdx water filters for refrigerators5K/yr +6.8%2.9% conv.
hdx fmm-2 water filter5K/yr -1.1%8.5% conv.
gf-mwf water filter for ge refrigerator3K/yr +1.3%29.7% conv.
hdx ice and water refrigerator filter3K/yr +5.8%2.7% conv.
hdx water filter3K/yr +16.0%2.1% conv.
fmg-1 refrigerator water filter3K/yr -12.2%17.0% conv.
hdx fmg-1 refrigerator water filter3K/yr +0.0%9.5% conv.

All search terms

Top hdx refrigerator replacement filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ICEPURE UKF8001 Refrigerator Water Filter 4 RWF0900A 2PACK

ICEPURE$22.644.7★20,957 rev

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 3-Pack

GLACIER FRESH$29.684.6★27,516 rev

Waterdrop WD-F13 Refrigerator Water Filter Replacement for GE MWF 3 Pack

Waterdrop$26.584.8★11,239 rev

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 1-Pack

GLACIER FRESH$14.724.6★27,516 rev

ICEPURE RWF0600A Refrigerator Water Filter Replacement for GE MWF 3PACK

ICEPURE$25.994.7★5,683 rev

Newest

by launch date

EDR4RXD1 Water Filter Compatible with EveryDrop Filter 4 Replace Whirlpool Kitchen-aid Maytag Ukf8001axx-750 UKF8001 Whr4rxd1 Hdx Fmm-2 Water Filter 3-Pack QWFIZ

QWFIZ$25.81106 rev

1y ago

EDR4RXD1 Replacement For Whirl-pool Water Filter UKF8001 Everydrop Filter 4 Fit Maytag Ukf8001axx-750 Hdx Fmm-2 krfc300ess01 wrf555sdfz16 wrx735sdhz00 wrx735sdhz02 Water Filter 3 pack

QWFIZ$25.6677 rev

1y ago

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 4-Pack

GLACIER FRESH$35.7527,516 rev

4y ago

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 2-Pack

GLACIER FRESH$22.4527,516 rev

5y ago

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 3-Pack

GLACIER FRESH$29.6827,516 rev

7y ago

What buyers say about hdx refrigerator replacement filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration21%

“Filters are easy to install & work well”

Value For Money19%

“Great savings”

Size-Overall18%

“Works and fits as expected”

Quality-Overall12%

“Reliable product”

Advertised Vs Actual Product10%

“As advertised”

Assembly/Installation4%

“Very good so far just install it”

Ease Of Use4%

“Ease of use”

Compatibility-Overall2%

“Comparable & compatible”

Efficiency2%

“Works great”

Leak-Proof1%

“doesn't drip”

What buyers complain about

Filtration26%

“Does not filter”

Size-Overall12%

“doesn't fit”

Compatibility-Overall10%

“DONT BUY NOT COMPATIBLE W GE”

Assembly/Installation7%

“First time I thought I didn't install it right”

Quality-Overall7%

“Very poor quality filter”

Leak-Proof6%

“1 out of the 3 filters that Ive tried so far have leaked”

Value For Money4%

“But a little expensive”

Durability3%

“Dont last long”

Water Resistance3%

“Would no pass enough water through”

Advertised Vs Actual Product2%

“False advertisement”

Top return reasons

Size-Overall49%

Compatibility-Overall19%

Filtration16%

Advertised Vs Actual Product3%

Functionality-Overall3%

Value For Money2%

Leak-Proof2%

Connectivity-Overall1%

Defective Material/Parts1%

Water Resistance1%

Common questions

Is hdx refrigerator replacement filter profitable to sell on Amazon United States?: The niche generates $117K/yr across 18 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (45/100).
How competitive is the hdx refrigerator replacement filter niche?: 9 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hdx refrigerator replacement filter?: Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.2%.
When does demand for hdx refrigerator replacement filter peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the hdx refrigerator replacement filter niche?: Listings span $14.72–$79.43; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 12,588 reviews — the moat a new listing must climb.