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Hanning Dp040-012

Fail

The top 5 products take 94% of clicks, so Hanning Dp040-012 is a Fail.

Flapen Score
38
38 / 100
Ranks 697 of 845 Appliances niches · −7 vs the category median of 45
Market size
$129K/yr11K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
94%top-5 click share · 7 brands · 9 sellers

Flapen Score

Hanning Dp040-012 against its category

The dotted line is the Appliances average. Past it, Hanning Dp040-012 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanning Dp040-012 market on Amazon at a glance

Shoppers on Amazon United States searched for Hanning Dp040-012 11K times last year and spent an estimated $129K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 22.3% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
22.3%
Market size, estimated
$129Ka year
Peak month
July1.6× the quietest month
Top search term
dp040-012 drain pump5K searches a year

02 · Price

A sale here is worth $52.74.

Listings sell for $52.74 on average, from $47.23 to $58.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $52.74 that is $5K to $13K a year per listing.

Average price
$52.74inside the $15 to $100 sweet spot
Price range
$47.23–$58.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Washer Parts & Accessories. It carries 128 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Washer Parts & Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hanning Dp040-012 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

3%

  • Brand 150%
  • Brand 224%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hanning Dp040-012 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hanning Dp040-012 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dp040-012 drain pump5K/yr
  • 4681ea1007a3K/yr
  • hanning dp040-0123K/yr

Reviews and returns

What reviews say buyers love and hate about Hanning Dp040-012

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Durability”
8.1%of orders come back
“Been through two arriving broke”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hanning Dp040-012 questions

Answered from the same tracked data.