Is Haf-qin Refrigerator Water Filter profitable to sell on Amazon United States?

Flapen scores Haf-qin Refrigerator Water Filter 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.6M a year across 13 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +13.2% in the last 90 days.

How competitive is the Haf-qin Refrigerator Water Filter niche on Amazon United States?

9 brands and 38 sellers compete in Haf-qin Refrigerator Water Filter on Amazon United States. The top 5 Haf-qin Refrigerator Water Filter products take 73% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Haf-qin Refrigerator Water Filter?

Haf-qin Refrigerator Water Filter buyers on Amazon United States complain most about Filtration, Leak-Proof, and Size-Overall. An estimated 1.5% of orders come back.

When does demand for Haf-qin Refrigerator Water Filter peak?

Search demand for Haf-qin Refrigerator Water Filter on Amazon United States peaks in Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Haf-qin Refrigerator Water Filter niche?

Haf-qin Refrigerator Water Filter sells for $34.82 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $23.68 to $56.18. The average product has 15,348 reviews, the count a new listing must catch up to.

Haf-qin Refrigerator Water Filter

Maybe

Buyers convert on 16.1% of searches. But the average product has 15,348 reviews to catch up to, so Haf-qin Refrigerator Water Filter is a Maybe.

Flapen Score: 59
59 / 100Top 5% of 845 Appliances niches · +14 vs the category median of 45
Market size: $2.6M/yr460K searches / yr
90-day growth: +13.2%search demand this quarter
Competition: 73%top-5 click share · 9 brands · 38 sellers

Flapen Score

Haf-qin Refrigerator Water Filter against its category

The dotted line is the Appliances average. Past it, Haf-qin Refrigerator Water Filter is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Haf-qin Refrigerator Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Haf-qin Refrigerator Water Filter 460K times last year and spent an estimated $2.6M. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months: 460K
Growth, 90 days vs prior 90: +13.2%
Conversion, latest week: 16.1%
Market size, estimated: $2.6Ma year
Peak month: December2.3× the quietest month
Top search term: haf-qin refrigerator water filter117K searches a year

02 · Price

A sale here is worth $34.82.

Listings sell for $34.82 on average, from $23.68 to $56.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $34.82 that is $279K to $348K a year per listing.

Average price: $34.82inside the $15 to $100 sweet spot
Price range: $23.68–$56.18
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 8,000–10,000
Revenue per listing a year: $279K–$348K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Refrigerator Parts & Accessories. It carries 15,348 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 85%
Out of stock, average day: 0.0%
Average rank: #191in Refrigerator Parts & Accessories
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 15,348per listing
Listings tracked: 13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Haf-qin Refrigerator Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 149%
Brand 213%
Brand 310%
Brand 48%
Brand 58%
Brand 65%
Open — no brand owns it (3 brands, 8%)

Demand

Haf-qin Refrigerator Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Haf-qin Refrigerator Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haf-qin refrigerator water filter117K/yr -6.3%17.6% conv.
samsung water filter haf-qin/exp59K/yr +15.6%16.1% conv.
haf-qin/exp samsung water filter36K/yr +20.7%17.2% conv.
haf-qin/exp34K/yr +26.3%15.6% conv.
samsung haf-qin/exp20K/yr +71.8%18.4% conv.
haf-qin27K/yr +23.3%14.2% conv.
samsung haf-qin refrigerator water filter29K/yr -10.9%14.3% conv.
samsung bespoke fridge water filter21K/yr +19.3%11.9% conv.
samsung haf-qin12K/yr +69.7%17.2% conv.
samsung da97-17376b fridge water filter model haf-qin/exp11K/yr +72.9%14.5% conv.