generalaire humidifier filter
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible30.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.65avg listing price — sweet spot $15–$100
Price range
Incredible$24.68–$74.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great328.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$218K$218K/yr · 17K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-69.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, generalaire humidifier filter is a $218K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
generalaire humidifier filter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $128K–$171K
- units × avg price
- Conversion rate
- 30.2%
- Avg BSR
- #705
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 33.0%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- GeneralAire65%
- Carmerny16%
- Roninby8%
- ZBYPLUAR8%
- HQRP4%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -69.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 14.4×
Top generalaire humidifier filter search terms
- generalaire humidifier filter5K/yr
- 990-13 humidifier vapor pad3K/yr
- generalaire 990-133K/yr
- general aire humidifier filter replacement4K/yr
- general aire 990-13 humidifier pad2K/yr
Top generalaire humidifier filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OEM GeneralAire 990-13 Evaporator Pad Media Filter for 709 990 1040 1042 1137 SL16
GeneralAire$24.684.8★720 rev
2-pack General Generalaire Humidifier 990-13 Water Pad (View amazon detail page)
GeneralAire$41.234.8★1,943 rev
Carmerny 990-13 Humidifier Vapor Water Pad Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 2-Pack
Carmerny$34.334.6★64 rev
Roninby 990-13 Humidifier Vapor Pad Water Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 3 Pack
Roninby$43.984.7★65 rev
2 Pack Water Pad Filter Replacement for GeneralAire 990-13 / G13 Humidifier
ZBYPLUAR$32.144.4★19 rev
Newest
by launch date2 Pack Water Pad Filter Replacement for GeneralAire 990-13 / G13 Humidifier
ZBYPLUAR$32.1419 rev
3-PK -GeneralAire 990-13 Humidifier Water Vapor Pad- GFI #7002 Compatible with GeneralAire 709 990 1040 1137 1042LH and SL16 Humidifiers
GeneralAire$58.514 rev
Roninby 990-13 Humidifier Vapor Pad Water Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 3 Pack
Roninby$43.9865 rev
Carmerny 990-13 Humidifier Vapor Water Pad Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 3-Pack
Carmerny$42.9764 rev
Carmerny 990-13 Humidifier Vapor Water Pad Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 2-Pack
Carmerny$34.3364 rev
Trending
90-day click momentum3-PK -GeneralAire 990-13 Humidifier Water Vapor Pad- GFI #7002 Compatible with GeneralAire 709 990 1040 1137 1042LH and SL16 Humidifiers
GeneralAire$58.514.5★
2 Pack Water Pad Filter Replacement for GeneralAire 990-13 / G13 Humidifier
ZBYPLUAR$32.144.4★
Roninby 990-13 Humidifier Vapor Pad Water Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 3 Pack
Roninby$43.984.7★
Carmerny 990-13 Humidifier Vapor Water Pad Filter Compatible with GeneralAire 990-13 G13 Humidifier Replacement Evaporator Pad Media Filter for Models 709 990 1040 1042 1137 SL16 GFI #7002 3-Pack
Carmerny$42.974.6★
4-PK -GeneralAire 990-13 Humidifier Water Vapor Pad- GFI #7002 Compatible with GeneralAire 709 990 1040 1137 1042LH and SL16 Humidifiers
GeneralAire$74.784.8★
What buyers say about generalaire humidifier filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fits correctly”
“excellent quality product”
“good value”
“Made out of quality materials”
“Works as advertised”
“Works well”
“Always nice when a replacement is this easy”
“Overall, this is a simple, reliable product that fits right and works as it should”
What buyers complain about
“Some won't fit”
“found they do not regulate the humidity as the General Generalaire replacement pads do”
Top return reasons
Common questions
- Is generalaire humidifier filter profitable to sell on Amazon United States?
- The niche generates $218K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the generalaire humidifier filter niche?
- 5 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in generalaire humidifier filter?
- Top complaints mined from reviews: Size-Overall, Humidification. The return rate is 1.1%.
- When does demand for generalaire humidifier filter peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 14.4× the quietest.
- What does it cost to enter the generalaire humidifier filter niche?
- Listings span $24.68–$74.78; the average listing price is $42.65 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.