Is ge mwf refrigerator water filter profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 10 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the ge mwf refrigerator water filter niche?

6 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in ge mwf refrigerator water filter?

Top complaints mined from reviews: Filtration, Compatibility-Overall, Size-Overall. The return rate is 1.2%.

When does demand for ge mwf refrigerator water filter peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the ge mwf refrigerator water filter niche?

Listings span $14.72–$87.07; the average listing price is $34.09 (sweet spot $15–$100). The average incumbent carries 12,554 reviews — the moat a new listing must climb.

ge mwf refrigerator water filter

Worth a look

Shows searches that convert (16.8% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$34.09

avg listing price — sweet spot $15–$100

Price range

Incredible$14.72–$87.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.8M

$1.8M/yr · 310K searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,553.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ge mwf refrigerator water filter is a $1.8M/yr Amazon United States market (310K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

ge mwf refrigerator water filter market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 16.8%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

GE38%
Waterdrop24%
GLACIER FRESH23%
Amazon Basics9%
Caehomly3%
Waterspecialist2%

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — +8.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top ge mwf refrigerator water filter search terms

ge mwf refrigerator water filter66K/yr +20.7%18.1% conv.
mwf ge water filter49K/yr +10.2%18.7% conv.
ge smart water filter replacement30K/yr +5.6%9.3% conv.
mwf water filter for ge refrigerator24K/yr -7.2%14.6% conv.
ge mwf water filter20K/yr +8.7%12.4% conv.
ge water filter mwf17K/yr +12.5%13.9% conv.
mwf water filter17K/yr -3.3%9.8% conv.
mwf12K/yr +16.9%2.7% conv.
ge mwf water filter replacement13K/yr -8.6%16.5% conv.
ge mwf9K/yr -1.9%8.8% conv.

All search terms

Top ge mwf refrigerator water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1

GE$42.974.6★23,768 rev

Waterdrop WD-F13 Refrigerator Water Filter Replacement for GE MWF 3 Pack

Waterdrop$26.584.8★11,239 rev

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 3-Pack

GLACIER FRESH$29.684.6★27,516 rev

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 1-Pack

GLACIER FRESH$14.724.6★27,516 rev

Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack

Amazon Basics$29.874.6★2,733 rev

Newest

by launch date

MWF Water Filter Compatible with GE MWF SmartWater MWFP MWFA MWFINT

Caehomly$27.84274 rev

1y ago

GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Microplastics PFOA/PFOS and 50+ Other Impurities Compatible with GE Appliances Brands Pack of 2

GE$87.07376 rev

6y ago

GLACIER FRESH MWF Refrigerator Water Filter Compatible with GE 3-Pack

GLACIER FRESH$29.6827,516 rev

7y ago

Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack

Amazon Basics$29.872,733 rev

8y ago

Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified 3-Pack

Amazon Basics$25.34387 rev

8y ago

What buyers say about ge mwf refrigerator water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great deal”

Filtration20%

“good water filters”

Size-Overall16%

“Best Fit”

Quality-Overall11%

“These are good quality filters”

Advertised Vs Actual Product9%

“As Advertised”

Assembly/Installation6%

“Not an issue to install works as advertised”

Ease Of Use4%

“Ease of use”

Efficiency2%

“Works great”

Compatibility-Overall2%

“Compatibility”

Leak-Proof1%

“They work and don't leak”

What buyers complain about

Filtration20%

“Does not filter”

Compatibility-Overall12%

“Not compatible it seems as sold”

Size-Overall12%

“It did not fit in my fridge”

Assembly/Installation8%

“not easy install”

Quality-Overall8%

“Quality has gone downhill”

Value For Money6%

“certainly not inexpensive”

Water Resistance4%

“now I have no water”

Maintenance And Repair3%

“Cost me over 200 to fix”

Spray/Flow3%

“Extremely slow water flow”

Durability3%

“Didn't work as intended didn't last very long”

Top return reasons

Size-Overall36%

Filtration24%

Compatibility-Overall14%

Functionality-Overall5%

Value For Money4%

Leak-Proof3%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Water Resistance2%

Noise Level1%

Common questions

Is ge mwf refrigerator water filter profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 10 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the ge mwf refrigerator water filter niche?: 6 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in ge mwf refrigerator water filter?: Top complaints mined from reviews: Filtration, Compatibility-Overall, Size-Overall. The return rate is 1.2%.
When does demand for ge mwf refrigerator water filter peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the ge mwf refrigerator water filter niche?: Listings span $14.72–$87.07; the average listing price is $34.09 (sweet spot $15–$100). The average incumbent carries 12,554 reviews — the moat a new listing must climb.