ge mwf refrigerator water filter
Worth a lookShows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.03avg listing price — sweet spot $15–$100
Price range
Incredible$14.76–$82.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 282K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,730.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ge mwf refrigerator water filter is a $1.6M/yr Amazon United States market (282K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 5,000–6,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 16.9%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 177 days
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
16
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- GE39%
- GLACIER FRESH29%
- Waterdrop19%
- Amazon Basics9%
- Caehomly3%
- Waterspecialist2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1
GE$42.564.6★24,006 rev
GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 3 Pack
GLACIER FRESH$29.774.6★27,424 rev
Waterdrop WD-F13 Replacement for GE MWF SmartWater MWFP MWFINT MWFA GWF HDX FMG-1 Kenmore 9991 GSE25GSHECSS WFC1201 Refrigerator Water Filter 3 Pack
Waterdrop$26.304.8★11,095 rev
GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 1 Pack
GLACIER FRESH$14.764.6★27,424 rev
Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack
Amazon Basics$30.324.6★2,702 rev
Newest
by launch date
MWF Water Filter Compatible with GE MWF SmartWater MWFP MWFA MWFINT GWF GWFA HDX FMG-1 Kenmore 9991 High Efficiency Filtration and Every 6 Months Value NSF Certified 4 Pack
Caehomly$27.78233 rev
GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Microplastics PFOA/PFOS and 50+ Other Impurities Compatible with GE Appliances Brands Pack of 2
GE$82.0624,006 rev
GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 3 Pack
GLACIER FRESH$29.7727,424 rev
Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack
Amazon Basics$30.322,702 rev
Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified 3-Pack
Amazon Basics$24.76365 rev
Trending
90-day click momentum
Waterspecialist WS613B Replacement for GE MWF SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 GSE25GSHECSS PC75009 RWF1060 Kenmore 9991 Refrigerator Water Filter 3 Filters
Waterspecialist$28.004.7★
GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 1 Pack
GLACIER FRESH$14.764.6★
MWF Water Filter Compatible with GE MWF SmartWater MWFP MWFA MWFINT GWF GWFA HDX FMG-1 Kenmore 9991 High Efficiency Filtration and Every 6 Months Value NSF Certified 4 Pack
Caehomly$27.784.5★
Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified 3-Pack
Amazon Basics$24.764.7★
GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1
GE$42.564.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent filter”
“Great value”
“Exact fit”
“These are good quality filters”
“Not an issue to install works as advertised”
“Works as advertised”
“Ease of use”
“Works great”
“Compatibility”
“They work and don't leak”
What buyers complain about
“Does not filter”
“It did not fit in my fridge”
“Not GE compatible”
“Quality has gone downhill”
“for some reason was not able to be installed”
“IMITATION ITEMS JUST DO NOT CUT IT STAY WITH WHAT YOY KNOW THAT DO JOB”
“certainly not inexpensive”
“Leaky”
“Didn't work as intended didn't last very long”
“now I have no water”
Top return reasons
Common questions
- Is ge mwf refrigerator water filter profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 9 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the ge mwf refrigerator water filter niche?
- 6 brands and 16 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ge mwf refrigerator water filter?
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.3%.
- When does demand for ge mwf refrigerator water filter peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ge mwf refrigerator water filter niche?
- Listings span $14.76–$82.06; the average listing price is $34.03 (sweet spot $15–$100). The average incumbent carries 14,730 reviews — the moat a new listing must climb.
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