Is frigidaire oven heating element profitable to sell on Amazon United States?

The niche generates $186K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).

How competitive is the frigidaire oven heating element niche?

11 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in frigidaire oven heating element?

Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 4.2%.

When does demand for frigidaire oven heating element peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the frigidaire oven heating element niche?

Listings span $21.81–$34.22; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.

frigidaire oven heating element

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.50

avg listing price — sweet spot $15–$100

Price range

Incredible$21.81–$34.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,454.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 88K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, frigidaire oven heating element is a $186K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

frigidaire oven heating element market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $153K–$204K; units × avg price
Conversion rate: 8.3%
Avg BSR: #230
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 7.1%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

APPLIANCEMATES30%
Blutoget27%
Beaquicy15%
Frigidaire7%
FRIGESWIFT5%
AMI PARTS4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top frigidaire oven heating element search terms

frigidaire oven heating element29K/yr -5.9%6.2% conv.
31607510313K/yr -13.6%18.6% conv.
frigidaire heating element oven4K/yr +11.6%5.8% conv.
frigidaire oven element6K/yr -12.7%6.6% conv.
heating element for frigidaire oven5K/yr -4.2%3.6% conv.
frigidaire oven element replacement5K/yr -16.0%3.6% conv.
frigidaire heating element4K/yr -12.6%3.2% conv.
frigidaire oven heating element replacement3K/yr -28.8%6.0% conv.
frigidaire stove element4K/yr -55.1%3.0% conv.
frigidaire oven bottom element3K/yr -24.4%3.5% conv.

All search terms

Top frigidaire oven heating element products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

316075103 316075104 Oven Heating Element for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F83-455

APPLIANCEMATES$27.364.7★814 rev

316075104 316075103 Oven Bake Heating Element by Blutoget-Fit for Frigidaire Kenmore Oven Heating Element Replaces PS438018 316282600 316075100 AH2332301 AP2125026 FEF366ECD FEF366EMD FEF326FSEF

Blutoget$27.794.5★186 rev

316075103 Oven Bake Heating Element for Electric Ranges Stoves Replacement for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD by Beaquicy

Beaquicy$24.314.7★708 rev

Frigidaire 316075103 Oven Bake Element for Electric Ranges and Stoves

Frigidaire$22.404.8★10,721 rev

316075104 Oven Bake Element For Kenmore Crosley 2600W/240V

FRIGESWIFT$23.384.2★24 rev

Newest

by launch date

316075104 Oven Bake Element For Kenmore Crosley 2600W/240V

FRIGESWIFT$23.3824 rev

8mo ago

Aiyoushang 316075103 frigidaire oven heating element oven element replacement stove element replacementPS438018 AH2332301 EA2332301 AP2125026 31628260009900623167510031675102F83-455

Aiyoushang$21.812 rev

1y ago

316075104 316075103 Oven Bake Heating Element by Blutoget-Fit for Frigidaire Kenmore Oven Heating Element Replaces PS438018 316282600 316075100 AH2332301 AP2125026 FEF366ECD FEF366EMD FEF326FSEF

Blutoget$27.79186 rev

1y ago

TechZupply 316075103 Oven Bake element for Frigidaire Kenmore AP2125026 PS438018

TechZupply$23.7592 rev

2y ago

316075103 316075104 Oven Heating Element for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F83-455

APPLIANCEMATES$27.36814 rev

5y ago

What buyers say about frigidaire oven heating element

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Exact fit”

Value For Money12%

“Decent price”

Advertised Vs Actual Product11%

“As advertised”

Maintenance And Repair8%

“Repair is complete”

Quality-Overall7%

“quality product at a fair price”

Heating6%

“Oven heating component”

Ease Of Use4%

“Easy”

Durability4%

“great durability”

Baking3%

“New baking element”

Product Condition3%

“Oven just like new”

What buyers complain about

Durability55%

“Doesn't last”

Heating7%

“Ive never had a heating element only last less than two months before”

Quality-Overall4%

“Bad product”

Maintenance And Repair4%

“Hoping for a better result than before”

Size-Overall4%

“too small”

Strength4%

“Fragile item shipped in a bag”

Baking2%

“No oven”

Defective Material/Parts2%

“it broke in 4 pieces”

Recycle/Reuse2%

“cant be reused”

Temperature Control1%

“No more heat in the oven”

Top return reasons

Size-Overall28%

Defective Material/Parts18%

Heating17%

Functionality-Overall12%

Compatibility-Overall11%

Advertised Vs Actual Product3%

Connectivity-Overall2%

Maintenance And Repair2%

Assembly/Installation1%

Value For Money1%

Common questions

Is frigidaire oven heating element profitable to sell on Amazon United States?: The niche generates $186K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).
How competitive is the frigidaire oven heating element niche?: 11 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in frigidaire oven heating element?: Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 4.2%.
When does demand for frigidaire oven heating element peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the frigidaire oven heating element niche?: Listings span $21.81–$34.22; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.