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Frigidaire Affinity Washer Door Latch

Fail

Shoppers spend an estimated $40K a year here, so Frigidaire Affinity Washer Door Latch is a Fail.

Flapen Score
39
39 / 100
Ranks 660 of 845 Appliances niches · −6 vs the category median of 45
Market size
$40K/yr17K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
81%top-5 click share · 10 brands · 13 sellers

Flapen Score

Frigidaire Affinity Washer Door Latch against its category

The dotted line is the Appliances average. Past it, Frigidaire Affinity Washer Door Latch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frigidaire Affinity Washer Door Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Frigidaire Affinity Washer Door Latch 17K times last year and spent an estimated $40K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
14.9%
Market size, estimated
$40Ka year
Peak month
January1.5× the quietest month
Top search term
1317632565K searches a year

02 · Price

A sale here is worth $15.76.

Listings sell for $15.76 on average, from $5.20 to $28.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.76 that is $2K to $4K a year per listing.

Average price
$15.76inside the $15 to $100 sweet spot
Price range
$5.20–$28.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #622 within Washer Parts & Accessories. It carries 378 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#622in Washer Parts & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
378per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Frigidaire Affinity Washer Door Latch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Brand 138%
  • Brand 219%
  • Brand 318%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Frigidaire Affinity Washer Door Latch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Frigidaire Affinity Washer Door Latch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1317632565K/yr
  • frigidaire washer door latch6K/yr
  • frigidaire affinity washer door latch4K/yr
  • frigidaire affinity washer door lock2K/yr

Reviews and returns

What reviews say buyers love and hate about Frigidaire Affinity Washer Door Latch

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Durability”
3.4%of orders come back
“broke after a week of use”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Frigidaire Affinity Washer Door Latch questions

Answered from the same tracked data.