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Fridge with Lock

Fail

Buyers convert on only 0.6% of searches, so Fridge with Lock is a Fail.

Flapen Score
48
48 / 100
Top 36% of 845 Appliances niches · +3 vs the category median of 45
Market size
$43K/yr44K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
31%top-5 click share · 36 brands · 73 sellers

Flapen Score

Fridge with Lock against its category

The dotted line is the Appliances average. Past it, Fridge with Lock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge with Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Fridge with Lock 44K times last year and spent an estimated $43K. The top 5 brands take 44% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.6%
Market size, estimated
$43Ka year
Peak month
April1.8× the quietest month
Top search term
refrigerator with lock13K searches a year

02 · Price

A sale here is worth $168.96.

Listings sell for $168.96 on average, from $6.56 to $512.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $168.96 that is $0 to $17K a year per listing.

Average price
$168.96above the $15 to $100 sweet spot
Price range
$6.56–$512.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #108 within Refrigerators, Freezers & Ice Makers. It carries 1,723 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
60%
Out of stock, average day
3.8%
Average rank
#108in Refrigerators, Freezers & Ice Makers
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,723per listing
Listings tracked
53

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fridge with Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

73

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

31%

Top 20: 71%

Open market

51%

  • Brand 113%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Fridge with Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Fridge with Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refrigerator with lock13K/yr
  • locking refrigerator11K/yr
  • lockable fridge6K/yr
  • lockable refrigerator5K/yr
  • locking fridge5K/yr
  • locked mini fridge3K/yr
  • refrigerator with lock and key1K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge with Lock

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
2.1%of orders come back
“Broke after just a few days”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fridge with Lock questions

Answered from the same tracked data.