frgpaaf2
Worth a lookShows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 688K searches
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Great$5.90–$60.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,093.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frgpaaf2 is a $2.3M/yr Amazon United States market (688K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 14.0%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Frigidaire77%
- Netezza5%
- Langsum5%
- Funmit4%
- DICHENY4%
- Omaeon3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -4.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 12.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White
Frigidaire$15.434.7★15,106 rev
Frigidaire PureAir AF-2 Air Filter
Frigidaire$18.354.8★2,627 rev
Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count
Frigidaire$26.854.7★15,106 rev
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.204.7★1,801 rev
Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack
Netezza$9.794.7★531 rev
Newest
by launch date
6 PACK Refrigerator Air Filter Replacement Carbon Activated Filter for Paultra2 Compatible with Frigidaire Pure Air Ultra 2 and EAP12364179 242047809 242047805 5303918847
Zirvkan$5.9023 rev
6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179
Langsum$6.87346 rev
Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack
Netezza$9.79531 rev
DICHENY 6 PACK Refrigerator Air Filter Replacement for PAULTRA2 Compatible with Frigidaire Pure Air Ultra 2 Pure air Ultra II Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179
DICHENY$10.94811 rev
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.201,801 rev
Trending
90-day click momentum6 PACK Refrigerator Air Filter Replacement Carbon Activated Filter for Paultra2 Compatible with Frigidaire Pure Air Ultra 2 and EAP12364179 242047809 242047805 5303918847
Zirvkan$5.904.8★
Frigidaire PAULTRA Pure Air Ultra 4 Count Air Filter 6.5 x 4.75
Frigidaire$37.554.7★
Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack
Netezza$9.794.7★
6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179
Langsum$6.874.7★
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.204.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fit”
“Best price”
“Great air filter”
“As Advertised”
“Good Quality, Fresh Water”
“Easy to replace”
“have not noticed any odors”
“Its durable, it matches what i needed”
“Cool water”
“While they are marketed as compatible replacements for Paultra2”
What buyers complain about
“Not only did the filter fail to perform as expected”
“Overpriced”
“Doesnt fit”
“Not compatible”
“Looks cheap”
“Approximately 10 minutes later, water began leaking throughout the refrigerator, creating a huge mess and soaking food and other items”
“Did not work”
“No directions for air flow”
“Incorrect product description”
“Mine was so old the tape protecting the adhesive didn't want to come off without taking some of the adhesive”
Top return reasons
Common questions
- Is frgpaaf2 profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the frgpaaf2 niche?
- 7 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in frgpaaf2?
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.0%.
- When does demand for frgpaaf2 peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 12.6× the quietest.
- What does it cost to enter the frgpaaf2 niche?
- Listings span $5.90–$60.23; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 5,093 reviews — the moat a new listing must climb.
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