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Fresh Flow Air Filter Whirlpool Refrigerator

Fail

The top 5 products take 83% of clicks, so Fresh Flow Air Filter Whirlpool Refrigerator is a Fail.

Flapen Score
44
44 / 100
Ranks 459 of 845 Appliances niches · −1 vs the category median of 45
Market size
$91K/yr27K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
83%top-5 click share · 8 brands · 14 sellers

Flapen Score

Fresh Flow Air Filter Whirlpool Refrigerator against its category

The dotted line is the Appliances average. Past it, Fresh Flow Air Filter Whirlpool Refrigerator is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fresh Flow Air Filter Whirlpool Refrigerator market on Amazon at a glance

Shoppers on Amazon United States searched for Fresh Flow Air Filter Whirlpool Refrigerator 27K times last year and spent an estimated $91K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
10.7%
Market size, estimated
$91Ka year
Peak month
September1.7× the quietest month
Top search term
fresh flow12K searches a year

02 · Price

A sale here is worth $31.52.

Listings sell for $31.52 on average, from $9.01 to $113.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.52 that is $8K to $16K a year per listing.

Average price
$31.52inside the $15 to $100 sweet spot
Price range
$9.01–$113.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #92 within Refrigerator Parts & Accessories. It carries 3,800 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
9.1%
Average rank
#92in Refrigerator Parts & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,800per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fresh Flow Air Filter Whirlpool Refrigerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 143%
  • Brand 222%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Fresh Flow Air Filter Whirlpool Refrigerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Fresh Flow Air Filter Whirlpool Refrigerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh flow12K/yr
  • fresh flow air filter whirlpool refrigerator7K/yr
  • freshflow refrigerator air filter4K/yr
  • fresh flow refrigerator air filter4K/yr
  • freshflow refrigerator air filter whirlpool420/yr

Reviews and returns

What reviews say buyers love and hate about Fresh Flow Air Filter Whirlpool Refrigerator

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Pet Friendly”
38%of negative reviews mention “Durability”
1.5%of orders come back
“Broke quickly”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fresh Flow Air Filter Whirlpool Refrigerator questions

Answered from the same tracked data.