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fisher and paykel water filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 38Conversion 97Competition 6Returns 88Price range 95Avg price 89Brand share 0Review moat 82Quality gap 52

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$34.95–$98.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$61.88

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great365

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Market size

Okay$109K

$109K/yr · 11K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fisher and paykel water filter is a $109K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

fisher and paykel water filter market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$93K–$124K
units × avg price
Conversion rate
16.0%
Avg BSR
#649
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
0.0%
Avg brand age
53 months
Avg seller age
228 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Fisher & Paykel63%
  • AQUA CREST21%
  • HOMELOVELY14%
  • Waterdrop3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 106 weeks — +10.6% search growth over the last 90 days.
300200Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Top fisher and paykel water filter search terms

  • fisher and paykel water filter5K/yr
  • fisher paykel water filter5K/yr
  • 8472002K/yr
All search terms

Top fisher and paykel water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$16K30%$33K45%$49K60%$66K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about fisher and paykel water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“The filtration system works great”

Ease Of Use19%

“Easy”

Water Resistance13%

“great water”

Quality-Overall13%

“Same quality as the OEM”

Ease Of Cleaning13%

“Clean water”

Value For Money13%

“Great price for these Fisher”

What buyers complain about

Value For Money26%

“too expensive”

Filtration15%

“There is something wrong with the filter because my water is not that dirty”

Advertised Vs Actual Product11%

“This did not fit our refrigerator, as advertised”

Assembly/Installation11%

“broke off when installed so I had to return”

Durability11%

“I had one break while turning it into the slot”

Jamming/Clogging9%

“it only works for like two months before it clogs”

Quality-Overall6%

“Low quality solution”

Ease Of Use6%

“Very hard to remove from the holder”

Top return reasons

Size-Overall45%
Compatibility-Overall21%
Filtration18%
Functionality-Overall3%
Advertised Vs Actual Product2%
Value For Money2%
Leak-Proof2%
Defective Material/Parts2%
Ice Maker1%
Connectivity-Overall1%

Common questions

Is fisher and paykel water filter profitable to sell on Amazon United States?
The niche generates $109K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (48/100).
How competitive is the fisher and paykel water filter niche?
4 brands and 14 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fisher and paykel water filter?
Top complaints mined from reviews: Value For Money, Filtration, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for fisher and paykel water filter peak?
Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the fisher and paykel water filter niche?
Listings span $34.95–$98.34; the average listing price is $61.88 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.