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Fisher and Paykel Water Filter

Fail

The top 5 brands take 100% of clicks, so Fisher and Paykel Water Filter is a Fail.

Flapen Score
45
45 / 100
Ranks 413 of 845 Appliances niches · on the category median
Market size
$77K/yr11K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
93%top-5 click share · 4 brands · 13 sellers

Flapen Score

Fisher and Paykel Water Filter against its category

The dotted line is the Appliances average. Past it, Fisher and Paykel Water Filter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisher and Paykel Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Fisher and Paykel Water Filter 11K times last year and spent an estimated $77K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
11.5%
Market size, estimated
$77Ka year
Peak month
July1.4× the quietest month
Top search term
fisher and paykel water filter5K searches a year

02 · Price

A sale here is worth $62.17.

Listings sell for $62.17 on average, from $35.25 to $98.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $62.17 that is $6K to $16K a year per listing.

Average price
$62.17inside the $15 to $100 sweet spot
Price range
$35.25–$98.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #638 within Refrigerator Parts & Accessories. It carries 369 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#638in Refrigerator Parts & Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Fisher and Paykel Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 221%
  • Brand 313%
  • Brand 43%

Demand

Fisher and Paykel Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fisher and Paykel Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisher and paykel water filter5K/yr
  • fisher paykel water filter4K/yr
  • 8472002K/yr

Reviews and returns

What reviews say buyers love and hate about Fisher and Paykel Water Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
26%of negative reviews mention “Value For Money”
1.4%of orders come back
“it cost so much”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fisher and Paykel Water Filter questions

Answered from the same tracked data.