Skip to content

Fireplace Heat Deflector

Fail

Shoppers spend an estimated $30K a year here, so Fireplace Heat Deflector is a Fail.

Flapen Score
37
37 / 100
Ranks 726 of 845 Appliances niches · −8 vs the category median of 45
Market size
$30K/yr91K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
55%top-5 click share · 15 brands · 20 sellers

Flapen Score

Fireplace Heat Deflector against its category

The dotted line is the Appliances average. Past it, Fireplace Heat Deflector is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Heat Deflector market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Heat Deflector 91K times last year and spent an estimated $30K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
0.7%
Market size, estimated
$30Ka year
Peak month
December6.9× the quietest month
Top search term
fireplace heat deflector24K searches a year

02 · Price

A sale here is worth $50.31.

Listings sell for $50.31 on average, from $8.34 to $120.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $50.31 that is $0 to $5K a year per listing.

Average price
$50.31inside the $15 to $100 sweet spot
Price range
$8.34–$120.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #20,373 within Ranges, Ovens & Cooktops. It carries 700 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
25.8%
Average rank
#20,373in Ranges, Ovens & Cooktops
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
700per listing
Listings tracked
24

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fireplace Heat Deflector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

22%

  • Brand 122%
  • Brand 221%
  • Brand 315%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Fireplace Heat Deflector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Fireplace Heat Deflector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace heat deflector24K/yr
  • fireplace heat shield15K/yr
  • heat shield for tv above fireplace15K/yr
  • tv heat shield5K/yr
  • fireplace hood7K/yr
  • fireplace hood heat deflector7K/yr
  • heat shield for tv over fireplace5K/yr
  • gas fireplace heat deflector3K/yr
  • fireplace heat shield deflector3K/yr
  • fireplace heat deflector for tv3K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Heat Deflector

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
5.0%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fireplace Heat Deflector questions

Answered from the same tracked data.