fireplace heat deflector
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.44avg listing price — sweet spot $15–$100
Price range
Great$8.33–$90.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,014.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 92K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fireplace heat deflector is a $55K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
fireplace heat deflector market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #25,380
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 95%
- Out of stock
- 22.0%
- Avg brand age
- 52 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- INNO STAGE30%
- Americangaslogs21%
- LCGAOYA14%
- FLASLD12%
- Amerbro6%
- IGOHEALS6%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -45.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.9×
Top fireplace heat deflector search terms
- fireplace heat deflector24K/yr
- fireplace heat shield15K/yr
- heat shield for tv above fireplace16K/yr
- tv heat shield5K/yr
- fireplace hood heat deflector7K/yr
- fireplace hood7K/yr
- fireplace heat shield deflector3K/yr
- gas fireplace heat deflector3K/yr
- mantle heat shield for fireplace3K/yr
- fireplace heat deflector for tv3K/yr
Top fireplace heat deflector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adjustable Fireplace Hood & Heat Deflector 28-48 Inch
INNO STAGE$62.424.4★79 rev
LCGAOYA Black Adjustable Fireplace Hood
LCGAOYA$54.584.3★61 rev
Americangaslogs Black Adjustable Fireplace Hood for 28 to 48 Harmony Burners Fireplace Hood Heat Shield Patent Applied
Americangaslogs$55.914.1★136 rev
6 Inch Adjustable Fireplace Hood & Heat Deflector 28 to 48 Inch Fireplaces Hood Heat Smoke Guard Shield Mantel Protects from Heat Damage (Black)
INNO STAGE$76.794.4★79 rev
Americangaslogs Black Adjustable Fireplace Hood for 28 to 48 Harmony Burners Fireplace Hood Heat Shield Patent Applied
Americangaslogs$45.284.4★30 rev
Newest
by launch date
IGOHEALS 6 Inch Adjustable Fireplace Hood 28-48 Inch
IGOHEALS$65.6631 rev
INNOSTAGE Adjustable Smoke Guard for 28.5 to 48 Fireplaces - 4 Inch Tall Fireplace Hood & Heat Deflector Shield Mantel Protects for Efficient Draft Control Enhances Safety & Heating Efficiency
INNO STAGE$63.5114 rev
Americangaslogs Black Adjustable Fireplace Hood for 28 to 48 Harmony Burners Fireplace Hood Heat Shield Patent Applied
Americangaslogs$45.2830 rev
Amerbro Aluminum Adhesive Heat Shield Wrap for Automotive 24x12 in Black
Amerbro$12.05177 rev
IGOHEALS 4 Inch Adjustable Fireplace Hood 28-48 Inch
IGOHEALS$58.0931 rev
Trending
90-day click momentum
FLASLD Aluminized Heat Shield Thermal Barrier Adhesive Backed Heat Sleeve 40 X 40
FLASLD$35.224.5★
FLASLD Aluminized Heat Shield Thermal Barrier Adhesive Backed Heat Blanket 24 X 40 Capable of Reducing Up to 90% of Radiant Heat
FLASLD$27.284.5★
Magnetic Fireplace Cover 39x32 Fireplace Draft Stopper Blocker Indoor
whumsdog$22.134.6★
IGOHEALS 6 Inch Adjustable Fireplace Hood 28-48 Inch
IGOHEALS$65.664.4★
WISAUTO Aluminized Heat Shield Thermal Barrier Adhesive Backed Heat Blanket (12 X 24)
WISAUTO$12.024.5★
What buyers say about fireplace heat deflector
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to install”
“Worked as advertised”
“Strong magnet”
“Job well done”
“They have very strong adhesive”
“Looks good and does a good job of deflecting heat”
“Perfect Fit”
“Easy to work with”
“it is a great value for the cost”
What buyers complain about
“not as hot”
“Poor adhesive”
“this unfortunately does not help”
“it wasnt the right size”
“Not much 4 price”
“the aluminum material retained some curl”
“I had my doubts about quality when I took it out of the box”
“there is no online manual to clear up any confusion”
“I didn't install it”
“finish did not match the flat black on our fireplace”
Top return reasons
Common questions
- Is fireplace heat deflector profitable to sell on Amazon United States?
- The niche generates $55K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the fireplace heat deflector niche?
- 11 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in fireplace heat deflector?
- Top complaints mined from reviews: Heating, Adhesion/Stickiness, Functionality-Overall. The return rate is 5.0%.
- When does demand for fireplace heat deflector peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the fireplace heat deflector niche?
- Listings span $8.33–$90.61; the average listing price is $42.44 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.