Filter Water Refrigerator
MaybeShoppers spend an estimated $17.9M a year here. But the top 5 brands take 100% of clicks, so Filter Water Refrigerator is a Maybe.
- Flapen Score
- 56 / 100Top 9% of 845 Appliances niches · +11 vs the category median of 4556
- Market size
- $17.9M/yr2.1M searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 26 sellers
Flapen Score
Filter Water Refrigerator against its category
The dotted line is the Appliances average. Past it, Filter Water Refrigerator is stronger. Inside it, weaker.
Market
The Filter Water Refrigerator market on Amazon at a glance
Shoppers on Amazon United States searched for Filter Water Refrigerator 2.1M times last year and spent an estimated $17.9M. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 18.6% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.9M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 18.6%
- Market size, estimated
- $17.9Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- ge xwfe refrigerator water filter480K searches a year
02 · Price
A sale here is worth $46.06.
Listings sell for $46.06 on average, from $29.98 to $100.28. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 80,000 to 100,000 of them. At $46.06 that is $3.7M to $4.6M a year per listing.
- Average price
- $46.06inside the $15 to $100 sweet spot
- Price range
- $29.98–$100.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $3.7M–$4.6M
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Refrigerator Parts & Accessories. It carries 14,429 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Refrigerator Parts & Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 14,429per listing
- Listings tracked
- 7
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Filter Water Refrigerator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 219%
- Brand 315%
- Brand 44%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Filter Water Refrigerator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Search terms
Top Filter Water Refrigerator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ge xwfe refrigerator water filter480K/yr
- xwfe ge water filter538K/yr
- xwfe water filter141K/yr
- ge refrigerator water filter replacement141K/yr
- ge water filter xwfe119K/yr
- ge water filter83K/yr
- ge water filters for refrigerators91K/yr
- ge fridge water filter69K/yr
- ge xwfe water filter69K/yr
- ge refrigerator water filter49K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Water Refrigerator
We read the reviews and the return reasons for every product selling here.
“Not a good filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Water Refrigerator questions
Answered from the same tracked data.