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Everydrop Filter 2

Everydrop Filter 2 clears our launch bar: a $3.3M/yr market growing +12.4% this quarter with returns at 0.7%.

Flapen Score

57
Launch it

Top 6% of 845 Appliances niches · +12 vs the category median of 45

Market size 96Growth 41Conversion 97Competition 14Returns 96Price range 95Avg price 95Brand share 20Review moat 25Quality gap 19
This niche Category average · 845 niches

Is Everydrop Filter 2 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Everydrop Filter 2 is a $3.3M/yr Amazon United States market (470K searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 57/100.

Everydrop Filter 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +12.4% over the last 90 days and 16.0% of searches end in a purchase.

$3.3M

revenue / yr

Units sold / yr80K
Search volume / yr+12.4%470K
Conversion rate16.0%
Avg price$43.86

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 29
Top-5 product click share84%
Open market8%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)6· 6 succeeded
Avg rating4.7★
Avg reviews4,791

Top Everydrop Filter 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

$0$493K$986K$1.5M$2.0M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • EveryDrop by Whirlpool56%
  • HAUSTASK15%
  • YHARPJHD9%
  • TEEHAY7%
  • JetfiWtr6%
  • KitchenAid5%
  • Open — no brand owns it (1 brand, 3%)

Everydrop Filter 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume470KCVR16.0%Products10Brands7Top 5 Brands92%OOS Rate0.0%Rating4.7★Reviews4,791Avg BSR#316
18K13KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Everydrop Filter 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • everydrop filter 2124K/yr
  • edr2rxd182K/yr
  • edr2rxd1 water filter28K/yr
  • w10413645a40K/yr
  • edr2rxd1 water filter replacement44K/yr
  • whirlpool fridge water filter replacement 218K/yr
  • every drop water filter 216K/yr
  • kitchenaid water filter 213K/yr
  • whirlpool filter 213K/yr
  • w104136-45a filter 2 whirlpool13K/yr

What reviews say buyers love and hate about Everydrop Filter 2

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Filtration24%

Great water filter

Size-Overall18%

Fit perfect

Quality-Overall15%

Good quality filter

Value For Money15%

Great Value

Advertised Vs Actual Product6%

As advertised

What buyers complain about

80% of reviews
Value For Money27%

better price

Filtration21%

Defective filter

Leak-Proof8%

Leaking Water

Quality-Overall6%

Low quality

Durability4%

Doesnt last for 6 months

Everydrop Filter 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Compatibility-Overall
21%
3Filtration
19%
4Value For Money
8%
5Functionality-Overall
3%

Common Everydrop Filter 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Everydrop Filter 2 57/100 on Amazon United States — Launch it. The niche generates $3.3M/yr across 10 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved +12.4% over the last 90 days.
Search demand for Everydrop Filter 2 on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.