everydrop filter 2
Launch itA $3.3M/yr market growing +12.4% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.3M$3.3M/yr · 470K searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$43.86avg listing price — sweet spot $15–$100
Price range
Incredible$33.72–$50.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,791avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, everydrop filter 2 is a $3.3M/yr Amazon United States market (470K searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 57/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
everydrop filter 2 market data
- Units sold / yr
- 60K–80K
- avg 25,000–30,000/product
- Revenue / yr
- $2.6M–$3.5M
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
29
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- EveryDrop by Whirlpool56%
- HAUSTASK15%
- YHARPJHD9%
- TEEHAY7%
- JetfiWtr6%
- KitchenAid5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top everydrop filter 2 search terms
- everydrop filter 2124K/yr
- edr2rxd182K/yr
- edr2rxd1 water filter28K/yr
- w10413645a40K/yr
- edr2rxd1 water filter replacement44K/yr
- whirlpool fridge water filter replacement 218K/yr
- every drop water filter 216K/yr
- kitchenaid water filter 213K/yr
- whirlpool filter 213K/yr
- w104136-45a filter 2 whirlpool13K/yr
Top everydrop filter 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$50.134.7★46,055 rev
YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)
YHARPJHD$46.334.4★125 rev
Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack
HAUSTASK$33.864.7★53 rev
Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack
HAUSTASK$43.844.7★53 rev
KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack
KitchenAid$50.354.7★864 rev
Newest
by launch date
TEEHAY W10413645A Water Filter 2 Replacement 3 Pack
TEEHAY$43.756 rev
TEEHAY EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack
TEEHAY$43.6988 rev
JetfiWtr EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack
JetfiWtr$43.735 rev
Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack
HAUSTASK$33.8653 rev
Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack
HAUSTASK$43.8453 rev
Trending
90-day click momentumJetfiWtr EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack
JetfiWtr$43.735.0★
TEEHAY EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack
TEEHAY$43.694.5★
TEEHAY W10413645A Water Filter 2 Replacement 3 Pack
TEEHAY$43.755.0★
Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack
HAUSTASK$43.844.7★
Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack
HAUSTASK$33.864.7★
What buyers say about everydrop filter 2
What buyers praise and complain about, mined from review topics.What buyers love
“Great water filter”
“Fit perfect”
“Good quality filter”
“Great Value”
“As advertised”
“Easy install”
“Easy change-out”
“they don't leak”
“100% compatible”
“The filter makes no noise”
What buyers complain about
“better price”
“Defective filter”
“Leaking Water”
“Low quality”
“Doesnt last for 6 months”
“This is false advertising at its best”
“It didnt work”
“Does not fit my KitchenAid EDR2RXD1”
“Not much of difference for the money, meanwhile, the Zero Water read just that, 0”
“My ice maker stopped working”
Top return reasons
Common questions
- Is everydrop filter 2 profitable to sell on Amazon United States?
- The niche generates $3.3M/yr across 10 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Launch it (57/100).
- How competitive is the everydrop filter 2 niche?
- 7 brands and 29 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in everydrop filter 2?
- Top complaints mined from reviews: Value For Money, Filtration, Leak-Proof. The return rate is 0.7%.
- When does demand for everydrop filter 2 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the everydrop filter 2 niche?
- Listings span $33.72–$50.35; the average listing price is $43.86 (sweet spot $15–$100). The average incumbent carries 4,791 reviews — the moat a new listing must climb.