Is eptwfu01 frigidaire water filter profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Launch it (57/100).

How competitive is the eptwfu01 frigidaire water filter niche?

8 brands and 29 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in eptwfu01 frigidaire water filter?

Top complaints mined from reviews: Filtration, Leak-Proof, Value For Money. The return rate is 1.4%.

When does demand for eptwfu01 frigidaire water filter peak?

Demand peaks in Jul–Aug; the busiest month runs 4.0× the quietest.

What does it cost to enter the eptwfu01 frigidaire water filter niche?

Listings span $19.52–$91.08; the average listing price is $39.05 (sweet spot $15–$100). The average incumbent carries 4,286 reviews — the moat a new listing must climb.

eptwfu01 frigidaire water filter

Launch it

A $1.5M/yr market growing +20.8% this quarter with returns at 1.4% — clears our launch bar.

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$39.05

avg listing price — sweet spot $15–$100

Price range

Incredible$19.52–$91.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.5M

$1.5M/yr · 237K searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Good+20.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,286.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, eptwfu01 frigidaire water filter is a $1.5M/yr Amazon United States market (237K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 57/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

eptwfu01 frigidaire water filter market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 15.9%
Avg BSR: #218
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.6%
Avg brand age: 22 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Frigidaire38%
PTWATER32%
ICEPURE12%
4U PURE6%
MARRIOTTO4%
FOIRCEADAL3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +20.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 4.0×

Open Trend

Top eptwfu01 frigidaire water filter search terms

eptwfu01 frigidaire water filter53K/yr +21.7%17.5% conv.
eptwfu0150K/yr +21.9%12.7% conv.
eptwfu01 water filter15K/yr +40.4%11.6% conv.
puresource ultra 2 water filter13K/yr +23.5%19.0% conv.
frigidaire eptwfu0114K/yr +5.4%16.7% conv.
frigidaire water filter replacement eptwfu0113K/yr +9.6%18.8% conv.
frigidaire eptwfu01 water filter10K/yr +34.0%16.4% conv.
frigidaire puresource ultra 210K/yr +30.2%10.3% conv.
pure source ultra 2 water filter frigidaire10K/yr +3.4%13.8% conv.
puresource ultra 25K/yr +157.5%1.4% conv.

All search terms

Top eptwfu01 frigidaire water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Replacement for Frigidaire EPTWFU01 Water Filter 3 Pack

PTWATER$29.094.5★1,847 rev

FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White

Frigidaire$50.524.8★35,288 rev

ICEPURE Replacement for Frigidaire EPTWFU01 Pure Source Ultra II 3 Pack

ICEPURE$27.674.4★1,912 rev

Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2

Frigidaire$91.084.7★358 rev

EPTWFU01 Water Filter Replacement 3 Pack

4U PURE$26.934.7★1,097 rev

Newest

by launch date

FOIRCEADAL Water Filter Replacement Compatible with EPTWFU01 Frigidaire ur Sur Ultra 2 EWF02 012505454226 3 Pack

FOIRCEADAL$19.5288 rev

8mo ago

GLACIER FRESH GF-EPTWFU Water Filter Compatible with EPTWFU01 3 Pack

GLACIER FRESH$32.80118 rev

9mo ago

Water Filter Replacement Fit for Frigidaire EPTWFU01 Pure-Source Ultra 2 EWF02 012505454226 4562222 Compatible with Pure Source Ultra II Water Filters 3 Packs By AVXBYR

AVXBYR$19.9968 rev

1y ago

MARRIOTTO MR022 Water Filter Compatible with Frigidaire refrigerator EPTWFU01 EWF02 Pure Source Ultra II and Pure Air Ultra 2 Air Filter (3+3)

MARRIOTTO$32.89571 rev

1y ago

Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2

Frigidaire$91.08358 rev

2y ago

What buyers say about eptwfu01 frigidaire water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit great”

Value For Money21%

“Great value”

Filtration16%

“Filter works well”

Quality-Overall11%

“Excellent quality, easy install, price is a bitter pill to swallow”

Advertised Vs Actual Product10%

“As advertised”

Leak-Proof3%

“Doesn't leak”

Assembly/Installation3%

“Easy to install”

Ease Of Use2%

“Quick and easy”

Compatibility-Overall1%

“Compatible”

Efficiency1%

“Works great”

What buyers complain about

Filtration23%

“Wrong filters”

Leak-Proof17%

“This leaks”

Value For Money11%

“Just wish they werent so crazy-expensive”

Size-Overall8%

“Didnt fit as listed”

Compatibility-Overall7%

“Not compatible”

Quality-Overall4%

“They need to do better quality control on their products”

Ice Maker3%

“it still produces no ice”

Water Resistance3%

“Not drinkable water”

Advertised Vs Actual Product2%

“- deceiving, listed as Amazon Choice”

Durability2%

“lasts not that long”

Top return reasons

Size-Overall46%

Compatibility-Overall18%

Filtration17%

Leak-Proof5%

Value For Money4%

Advertised Vs Actual Product2%

Functionality-Overall2%

Defective Material/Parts1%

Product Condition1%

Connectivity-Overall1%

Common questions

Is eptwfu01 frigidaire water filter profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Launch it (57/100).
How competitive is the eptwfu01 frigidaire water filter niche?: 8 brands and 29 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in eptwfu01 frigidaire water filter?: Top complaints mined from reviews: Filtration, Leak-Proof, Value For Money. The return rate is 1.4%.
When does demand for eptwfu01 frigidaire water filter peak?: Demand peaks in Jul–Aug; the busiest month runs 4.0× the quietest.
What does it cost to enter the eptwfu01 frigidaire water filter niche?: Listings span $19.52–$91.08; the average listing price is $39.05 (sweet spot $15–$100). The average incumbent carries 4,286 reviews — the moat a new listing must climb.