eptwfu01 frigidaire water filter
Worth a lookShows searches that convert (16.3% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.22avg listing price — sweet spot $15–$100
Price range
Incredible$19.10–$92.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 236K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,250.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, eptwfu01 frigidaire water filter is a $1.5M/yr Amazon United States market (236K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 16.3%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.3%
- Avg brand age
- 35 months
- Avg seller age
- 169 days
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- Frigidaire39%
- JOBABA32%
- ICEPURE10%
- 4U PURE7%
- MARRIOTTO5%
- FOIRCEADAL3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 5.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EPTWFU01 Water Filter Replacement Compatible with Frigidaire EPTWFU01 Pure Source Ultra II EWF02 3 Pack
JOBABA$29.024.5★1,806 rev
FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White
Frigidaire$51.014.8★35,199 rev
ICEPURE Replacement for Frigidaire EPTWFU01 EWF02 Pure Source Ultra II RWF5800A PureSource Ultra 2 SCWFTCTO GP006 EPTWFUO1 MR022 JO22 BO022 TH-01 DE022 1007 Refrigerator Water Filter 3PACK
ICEPURE$28.064.4★1,887 rev
Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2
Frigidaire$92.094.6★295 rev
EPTWFU01 Water Filter Replacement Compatible with Frigidaire EPTWFU01 ur Sur Ultra II EWF02 012505454226 4562222 Pack of 3
4U PURE$26.934.7★1,052 rev
Newest
by launch date
FOIRCEADAL Water Filter Replacement Compatible with EPTWFU01 Frigidaire ur Sur Ultra 2 EWF02 012505454226 3 Pack
FOIRCEADAL$19.1078 rev
GLACIER FRESH GF-EPTWFU Water Filter Replacement Compatible with EPTWFU01 EWF02 Pure Source Ultra II Pure Source Ultra 2 012505454226 4562222 807946701 3 Pack
GLACIER FRESH$33.41109 rev
Water Filter Replacement Fit for Frigidaire EPTWFU01 Pure-Source Ultra 2 EWF02 012505454226 4562222 Compatible with Pure Source Ultra II Water Filters 3 Packs By AVXBYR
AVXBYR$19.5360 rev
MARRIOTTO MR022 Water Filter Compatible with Frigidaire refrigerator EPTWFU01 EWF02 Pure Source Ultra II and Pure Air Ultra 2 Air Filter (3+3)
MARRIOTTO$32.82547 rev
Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2
Frigidaire$92.09295 rev
Trending
90-day click momentumGLACIER FRESH GF-EPTWFU Water Filter Replacement Compatible with EPTWFU01 EWF02 Pure Source Ultra II Pure Source Ultra 2 012505454226 4562222 807946701 3 Pack
GLACIER FRESH$33.414.6★
FOIRCEADAL Water Filter Replacement Compatible with EPTWFU01 Frigidaire ur Sur Ultra 2 EWF02 012505454226 3 Pack
FOIRCEADAL$19.104.5★
Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2
Frigidaire$92.094.6★
Water Filter Replacement Fit for Frigidaire EPTWFU01 Pure-Source Ultra 2 EWF02 012505454226 4562222 Compatible with Pure Source Ultra II Water Filters 3 Packs By AVXBYR
AVXBYR$19.534.2★
ICEPURE Replacement for Frigidaire EPTWFU01 EWF02 Pure Source Ultra II RWF5800A PureSource Ultra 2 SCWFTCTO GP006 EPTWFUO1 MR022 JO22 BO022 TH-01 DE022 1007 Refrigerator Water Filter 3PACK
ICEPURE$28.064.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits exactly as described”
“Great value”
“Filter works well”
“Good quality”
“As advertised”
“Installation is simple”
“Doesn't leak”
“Quick and easy”
“Compatible”
“Works great”
What buyers complain about
“Terrible filters”
“the price is pretty high”
“water leaks from it”
“Not compatible”
“Didnt fit as listed”
“They need to do better quality control on their products”
“Description is wrong”
“it still produces no ice”
“that lasted less than a week”
“water leaks from it”
Top return reasons
Common questions
- Is eptwfu01 frigidaire water filter profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the eptwfu01 frigidaire water filter niche?
- 8 brands and 26 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in eptwfu01 frigidaire water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.4%.
- When does demand for eptwfu01 frigidaire water filter peak?
- Demand peaks in Jul–Aug; the busiest month runs 5.3× the quietest.
- What does it cost to enter the eptwfu01 frigidaire water filter niche?
- Listings span $19.10–$92.09; the average listing price is $39.22 (sweet spot $15–$100). The average incumbent carries 4,250 reviews — the moat a new listing must climb.
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