Is electrolux refrigerator air filter profitable to sell on Amazon United States?

The niche generates $605K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (48/100).

How competitive is the electrolux refrigerator air filter niche?

7 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in electrolux refrigerator air filter?

Top complaints mined from reviews: Size-Overall, Value For Money, Filtration. The return rate is 1.1%.

When does demand for electrolux refrigerator air filter peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.5× the quietest.

What does it cost to enter the electrolux refrigerator air filter niche?

Listings span $6.93–$54.61; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.

electrolux refrigerator air filter

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.77

avg listing price — sweet spot $15–$100

Price range

Great$6.93–$54.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$605K

$605K/yr · 128K searches

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad4,326.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, electrolux refrigerator air filter is a $605K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

electrolux refrigerator air filter market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $494K–$593K; units × avg price
Conversion rate: 23.9%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Frigidaire67%
Netezza10%
DICHENY7%
Omaeon6%
Yatker3%
Langsum3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +1.2% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Open Trend

Top electrolux refrigerator air filter search terms

pure air ultra 2 frigidaire filter30K/yr +7.6%16.7% conv.
pureair ultra 2 air filter frigidaire28K/yr +2.6%15.6% conv.
paultra220K/yr +4.4%15.3% conv.
frigidaire pureair ultra ii air filter8K/yr +19.3%18.4% conv.
frigidaire pure air ultra 2 air filter15K/yr -25.1%14.4% conv.
paultra2 frigidaire refrigerator air filter12K/yr -0.4%12.6% conv.
frigidaire paultra2 air filter4K/yr -0.2%18.3% conv.
frigidaire air filter replacement paultra25K/yr -28.5%14.6% conv.
paultra2 air filter3K/yr +49.9%11.6% conv.
242047809 frigidaire air filter2K/yr -7.8%3.4% conv.

All search terms

Top electrolux refrigerator air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White

Frigidaire$15.264.7★15,295 rev

Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count

Frigidaire$26.534.7★15,295 rev

Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack

Netezza$9.794.7★565 rev

DICHENY 6 PACK Refrigerator Air Filter Replacement for PAULTRA2 Compatible with Frigidaire Pure Air Ultra 2 Pure air Ultra II Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179

DICHENY$10.594.7★829 rev

Paultra2 Frigidaire Refrigerator Air Filter Replacement Compatible With Pure Air Ultra 2 Gallery and Electrolux Refrigerators 5303918847 (2 Pack)

Omaeon$10.804.7★1,420 rev

Newest

by launch date

Yatker FPPWFU01 & PAULTRA2 Water & Air Filter replacement 2+2 Combo

Yatker$32.39869 rev

9mo ago

6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179

Langsum$6.93386 rev

1y ago

Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack

Netezza$9.79565 rev

2y ago

DICHENY 6 PACK Refrigerator Air Filter Replacement for PAULTRA2 Compatible with Frigidaire Pure Air Ultra 2 Pure air Ultra II Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179

DICHENY$10.59829 rev

2y ago

Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit

Frigidaire$54.611,933 rev

3y ago

What buyers say about electrolux refrigerator air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great Value”

Size-Overall25%

“Awesome fit”

Filtration14%

“Great air filter”

Quality-Overall11%

“Good Quality, Fresh Water”

Advertised Vs Actual Product10%

“As Advertised”

Ease Of Use4%

“Ease to use”

Assembly/Installation2%

“easy to install”

Smell1%

“have not noticed any odors”

Compatibility-Overall1%

“This is compatible for the fridgidaire”

Water Resistance1%

“Cool water”

What buyers complain about

Size-Overall19%

“They were too large”

Value For Money18%

“better price”

Filtration17%

“Maybe I got a defective filter”

Quality-Overall8%

“Looks cheap”

Leak-Proof5%

“Excess leakage”

Compatibility-Overall5%

“Not compatible”

Advertised Vs Actual Product3%

“Incorrect product description”

Pressure3%

“my water pressure from the fridge is awful”

Adhesion/Stickiness3%

“Mine was so old the tape protecting the adhesive didn't want to come off without taking some of the adhesive”

Maintenance And Repair2%

“overall it cost me $50 first service, change and fixing the refrigerator cost me $380”

Top return reasons

Size-Overall69%

Compatibility-Overall13%

Filtration10%

Value For Money2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Functionality-Overall1%

Product Condition1%

Leak-Proof1%

Maintenance And Repair0%

Common questions

Is electrolux refrigerator air filter profitable to sell on Amazon United States?: The niche generates $605K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (48/100).
How competitive is the electrolux refrigerator air filter niche?: 7 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in electrolux refrigerator air filter?: Top complaints mined from reviews: Size-Overall, Value For Money, Filtration. The return rate is 1.1%.
When does demand for electrolux refrigerator air filter peak?: Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the electrolux refrigerator air filter niche?: Listings span $6.93–$54.61; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.