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Dreo Demineralization Cartridge

Fail

The top 5 brands take 100% of clicks, so Dreo Demineralization Cartridge is a Fail.

Flapen Score
43
43 / 100
Ranks 495 of 845 Appliances niches · −2 vs the category median of 45
Market size
$574K/yr108K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
72%top-5 click share · 4 brands · 8 sellers

Flapen Score

Dreo Demineralization Cartridge against its category

The dotted line is the Appliances average. Past it, Dreo Demineralization Cartridge is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreo Demineralization Cartridge market on Amazon at a glance

Shoppers on Amazon United States searched for Dreo Demineralization Cartridge 108K times last year and spent an estimated $574K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
8.0%
Market size, estimated
$574Ka year
Peak month
February8.7× the quietest month
Top search term
dreo humidifier filter32K searches a year

02 · Price

A sale here is worth $66.22.

Listings sell for $66.22 on average, from $10.09 to $278.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $66.22 that is $66K to $83K a year per listing.

Average price
$66.22inside the $15 to $100 sweet spot
Price range
$10.09–$278.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$66K–$83K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #654 within Humidifier Parts & Accessories. It carries 290 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#654in Humidifier Parts & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
15

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
19 months

Products

Top Dreo Demineralization Cartridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 215%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Dreo Demineralization Cartridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Dreo Demineralization Cartridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreo humidifier filter32K/yr
  • dreo filter replacement8K/yr
  • dreo filter11K/yr
  • dreo demineralization cartridge25K/yr
  • dreo filter for humidifier8K/yr
  • dreo filters3K/yr
  • dreo clean mist cartridge4K/yr
  • dreo cartridge for humidifiers4K/yr
  • dreo humidifier cartridge5K/yr
  • dreo demineralization cartridge for humidifiers3K/yr

Reviews and returns

What reviews say buyers love and hate about Dreo Demineralization Cartridge

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Filtration”
21%of negative reviews mention “Filtration”
2.8%of orders come back
“I think the filter on sink not working right”
A buyer, on “Filtration”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dreo Demineralization Cartridge questions

Answered from the same tracked data.