Is dishwasher filter profitable to sell on Amazon United States?

The niche generates $119K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (38/100).

How competitive is the dishwasher filter niche?

9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in dishwasher filter?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 3.6%.

When does demand for dishwasher filter peak?

Demand peaks in Apr; the busiest month runs 1.6× the quietest.

What does it cost to enter the dishwasher filter niche?

Listings span $8.63–$27.82; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.

dishwasher filter

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Review moat

Great289.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Price range

Good$8.63–$27.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$119K

$119K/yr · 84K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, dishwasher filter is a $119K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

dishwasher filter market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $134K–$168K; units × avg price
Conversion rate: 8.4%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Funmit40%
puxyblue28%
IWIWE7%
PETOX6%
AMI PARTS6%
APPLIANCEMATES4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 108 weeks — -5.2% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.6×

Open Trend

Top dishwasher filter search terms

whirlpool dishwasher filter26K/yr -2.9%10.4% conv.
dishwasher filter22K/yr +1.5%5.1% conv.
dishwasher filter replacement18K/yr -19.7%4.5% conv.
whirlpool dishwasher filter replacement7K/yr +7.4%8.3% conv.
kitchenaid dishwasher filter6K/yr -7.9%6.4% conv.
w108728455K/yr -5.5%19.0% conv.

All search terms

Top dishwasher filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool KitchenAid

Funmit$19.054.8★938 rev

UpgradedW10872845 Dishwasher Pump Filter Cup (New Upgrade) Compatible with 8579307 AP6030094 W10056425 W10056426 Fit for Whirl-pool Ken-more Ama-na by puxyblue

puxyblue$14.104.6★456 rev

IWIWE W10872845 Dishwasher Pump Filter Cup & WPW10463906 Screen Filter - Compatible with Whirlpool/Kenmore/KitchenAid Dishwasher - Replaces AP6030094 PS11759673 W10393351 AP6021820 PS11755148 2312301

IWIWE$27.824.2★14 rev

PETOX W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool Kenmore Amana Kitcheniad Dishwasher - Replace Part 8579307 W10142911 W10056425 W10056426 (Update Version)

PETOX$15.854.7★271 rev

W10872845 Dishwasher Pump Filter Cup Replacement Fit for Whirl-pool

AMI PARTS$13.684.7★126 rev

Newest

by launch date

IWIWE W10872845 Dishwasher Pump Filter Cup & WPW10463906 Screen Filter - Compatible with Whirlpool/Kenmore/KitchenAid Dishwasher - Replaces AP6030094 PS11759673 W10393351 AP6021820 PS11755148 2312301

IWIWE$27.8214 rev

8mo ago

Sthovd WD49X24057 Dishwasher Ultra Fine Filter Kit Replacement for GE

Sthovd$19.6363 rev

1y ago

Dishwasher Filter For Whirlpool W10872845 Dishwasher Pump Filter Cup Replacement For Amana KitchenAid Kenmore Replaces AP6030094 W10465373 W10693534 Pump Cup Fit Whirlpool WDT730PAHZ0 WDF520PADM7

APPLIANCEMATES$17.77100 rev

2y ago

W10872845 Dishwasher Pump Filter Cup Replacement Fit for Whirl-pool

AMI PARTS$13.68126 rev

2y ago

PETOX W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool Kenmore Amana Kitcheniad Dishwasher - Replace Part 8579307 W10142911 W10056425 W10056426 (Update Version)

PETOX$15.85271 rev

3y ago

What buyers say about dishwasher filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“Exact fit”

Advertised Vs Actual Product17%

“Just as advertised”

Quality-Overall10%

“Good quality”

Filtration6%

“New filter works great”

Value For Money6%

“Great value for the money”

Material Quality2%

“The durable plastic frame and ultra-fine mesh lining are engineered to perfectly handle high-temperature water cycles without warping or cracking over time, offering a secure, flush fit inside standard Whirlpool, Maytag, Kenmore, and KitchenAid models”

Durability2%

“Durable, easy install”

Ease Of Cleaning1%

“Saved me hours cleaning the wands”

Leak-Proof1%

“I havent had any leakage or issues so far”

Strength1%

“seems sturdy enough and is functional”

What buyers complain about

Size-Overall56%

“Did not fit”

Advertised Vs Actual Product8%

“Innacurate product description”

Filtration6%

“Filter does not fit dishwasher bottom”

Durability3%

“This caused the pump to fail after only a few years”

Value For Money3%

“half the price”

Ease Of Cleaning3%

“Wanted to replace old filter because couldn't get it super clean anymore”

Compatibility-Overall3%

“Does not fit the Dishwasher model”

Defective Material/Parts3%

“Neither parts fit”

Ease Of Use3%

“Bit of a struggle to get in place”

Top return reasons

Size-Overall72%

Filtration9%

Compatibility-Overall8%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Connectivity-Overall1%

Functionality-Overall1%

Maintenance And Repair1%

Value For Money1%

Product Condition1%

Common questions

Is dishwasher filter profitable to sell on Amazon United States?: The niche generates $119K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (38/100).
How competitive is the dishwasher filter niche?: 9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in dishwasher filter?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 3.6%.
When does demand for dishwasher filter peak?: Demand peaks in Apr; the busiest month runs 1.6× the quietest.
What does it cost to enter the dishwasher filter niche?: Listings span $8.63–$27.82; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.