dishwasher basket
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$353K$353K/yr · 508K searches
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$5.84–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,920.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher basket is a $353K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
dishwasher basket market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $372K–$496K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #886
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.6%
- Avg brand age
- 39 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- OXO Tot30%
- Munchkin29%
- Dr. Brown's24%
- Viscogrip9%
- Prince Lionheart3%
- Keiwhsly2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 108 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dishwasher basket search terms
- dishwasher basket84K/yr
- dishwasher basket for baby items63K/yr
- dishwasher basket for small items46K/yr
- dishwasher accessories37K/yr
- bottle dishwasher basket31K/yr
- dishwasher bottle basket24K/yr
- baby bottle dishwasher basket11K/yr
- baby dishwasher basket21K/yr
- munchkin dishwasher basket15K/yr
- dr browns dishwasher basket13K/yr
Top dishwasher basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Tot Dishwasher Basket for Bottle Parts & Accessories Teal
OXO Tot$10.744.7★11,587 rev
Munchkin High Capacity Dishwasher Basket 1 Pack Grey
Munchkin$6.854.7★15,397 rev
Dr. Browns Dishwasher Basket for Small Baby Bottle Parts Pacifiers and Accessories Clean Store and Organize Newborn Essentials BPA Free
Dr. Brown's$6.644.5★6,562 rev
OXO Tot Dishwasher Basket Gray
OXO Tot$11.214.7★11,587 rev
Viscogrip Dishwasher Basket for Small Items 304 Stainless Steel
Viscogrip$18.744.8★137 rev
Newest
by launch date
Viscogrip Dishwasher Basket for Small Items 18/8 Stainless Steel
Viscogrip$18.4817 rev
Dr. Browns Sink Caddy for Baby Bottles and Parts with Two Brush Holders Over The Sink Kitchen Storage Drying Rack and Organizer BPA-Free
Dr. Brown's$12.5674 rev
Keiwhsly Dishwasher Basket for Small Items Dishwasher Silverware Holder for Chopstick Knives Scoops Ideal for Small Utensils for Washing Drying or Storing (Rectangular)
Keiwhsly$9.3145 rev
Viscogrip Dishwasher Basket for Small Items 304 Stainless Steel
Viscogrip$18.74137 rev
Dr. Browns Dishwasher Basket for Small Baby Bottle Parts Pacifiers and Accessories Clean Store and Organize Newborn Essentials BPA Free Green
Dr. Brown's$5.846,562 rev
Trending
90-day click momentumViscogrip Dishwasher Basket for Small Items 18/8 Stainless Steel
Viscogrip$18.485.0★
Munchkin High Capacity Dishwasher Basket Colors May Vary
Munchkin$6.904.6★
Dr. Browns Sink Caddy for Baby Bottles and Parts with Two Brush Holders Over The Sink Kitchen Storage Drying Rack and Organizer BPA-Free
Dr. Brown's$12.564.8★
Munchkin Baby Bottle & Small Parts Cleaning Set Includes High Capacity Dishwasher Basket & Bristle Bottle Brush Grey
Munchkin$10.144.7★
Dr. Browns 100% Silicone Baby Bottle Dishwasher Bag with Adjustable Sizing for Small Parts Bottle Nipples Breast Pump Accessories and Pacifiers
Dr. Brown's$12.444.7★
What buyers say about dishwasher basket
What buyers praise and complain about, mined from review topics.What buyers love
“It fit, that's all I can tell you”
“Its good quality for what it is and super simple to set up and use”
“actually get fully cleaned”
“it seems easy to use/load”
“Space saver”
“Exactly what I needed”
“Price is good”
“it is still in perfect condition”
“it is a sturdy little basket that is really easy to use”
“Easy Baby Bottle Washing”
What buyers complain about
“slightly smaller”
“not durable”
“Garbage”
“Flimsy plastic”
“somehow it's just ended up storing all of our sponges”
“didn't really get clean”
“Im unsure how durable it will be without rusting”
“Waste of money”
“Cheap item and broken parts within first use”
“Design is odd”
Top return reasons
Common questions
- Is dishwasher basket profitable to sell on Amazon United States?
- The niche generates $353K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the dishwasher basket niche?
- 8 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dishwasher basket?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.1%.
- When does demand for dishwasher basket peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dishwasher basket niche?
- Listings span $5.84–$23.39; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.