How competitive is the Deviled Egg Platter niche on Amazon United States?

31 brands and 115 sellers compete in Deviled Egg Platter on Amazon United States. The top 5 Deviled Egg Platter products take 43% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Deviled Egg Platter?

Deviled Egg Platter buyers on Amazon United States complain most about Quality-Overall, Smell, Strength, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the Deviled Egg Platter niche?

Deviled Egg Platter sells for $20.87 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.67–$38.34. The average incumbent carries 1,624 reviews — the moat a new listing must climb.

Deviled Egg Platter

Deviled Egg Platter shows a sweet-spot price point ($20.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 3% of 845 Appliances niches · +15 vs the category median of 45

This niche Category average · 845 niches

Is Deviled Egg Platter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Deviled Egg Platter is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 60/100.

Deviled Egg Platter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -52.4% over the last 90 days and 4.2% of searches end in a purchase.

$1.3M

revenue / yr

Units sold / yr80K

Search volume / yr-52.4%1.5M

Conversion rate4.2%

Avg price$20.87

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers31 · 115

Top-5 product click share43%

Open market40%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Top Deviled Egg Platter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Snapware (2-Layer 24 Eggs) Plastic Detachable Deviled Egg Carrier Storage

Price: $13.44
Rating: 4.8/5
Reviews: 11,965
Age: 24y ago

Renmxj Deviled Egg Containers with Lid Acacia Wooden Base with 24 Slots

Price: $29.15
Rating: 4.6/5
Reviews: 279
Age: 11mo ago

HANSGO Deviled Egg Containers with Lid 3 PCS Deviled Egg Platter Carrier

Price: $19.87
Rating: 4.1/5
Reviews: 7,641
Age: 3y ago

HANSGO Deviled Egg Containers with Lid Deviled Egg Platter Carrier Green

Price: $13.88
Rating: 4.1/5
Reviews: 7,641
Age: 4y ago

PIUGERU Deviled Egg Containers with Lid (Set of 2) Plastic Tray Carrier with Handle Holds Up to 48 Clear Storage Platter for Devil Egg Portable Fridge Stackable Platter Holder

Price: $23.45
Rating: 4.6/5
Reviews: 1,031
Age: 2y ago

Newest

by launch date

Shellwei 5 Pack Extra Large Deviled Egg Containers with Lids Holds 120 Eggs Total (24 Each) Disposable Deviled Egg Tray Stackable Platters Trays for Party Picnic & Fridge Storage

Price: $27.19
Rating: 4.3/5
Reviews: 30
Age: 4mo ago

Sevenblue Deviled Egg Containers with Lid Double-Sided Locking Design

Price: $24.17
Rating: 4.4/5
Reviews: 147
Age: 4mo ago

VitalYang Deviled Egg Container with Lid Double Layer Egg Container 36 Count Deviled Egg Tray- Secure Lock & Handle Stackable Leak-Proof Design for Parties & Catering White

Price: $18.51
Rating: 4.6/5
Reviews: 72
Age: 5mo ago

Sevenblue Deviled Egg Containers with Lid Double-Sided Locking Design

Price: $25.51
Rating: 4.4/5
Reviews: 147
Age: 5mo ago

Deviled Egg Containers with Lid 24 Holes Round Deviled Egg Platter for Party and Kitchen Charcuterie Board Food Serving Container Holder for Countertop Carrier Supply House Warming Gifts New Home

Price: $27.26
Rating: 4.0/5
Reviews: 18
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

115

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

43%

Top 20: 78%

Open market

37%

HANSGO21%
Renmxj16%
Snapware14%
Sevenblue5%
PIUGERU5%
Hamiggaa3%

Deviled Egg Platter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR4.2%Products41Brands31Top 5 Brands60%OOS Rate7.7%Rating4.4★Reviews1,624Avg BSR#31

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.5×

Top Deviled Egg Platter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deviled egg platter594K/yr -65.1%3.5% conv.
deviled egg tray290K/yr -36.7%4.0% conv.
deviled egg tray with lid64K/yr -42.6%4.9% conv.
devil eggs trays with lids54K/yr -18.1%4.7% conv.
deviled egg plate56K/yr -61.6%2.1% conv.
deviled egg holder59K/yr -40.1%4.2% conv.
egg trays for deviled eggs38K/yr -45.8%3.4% conv.
devil egg trays with lid for party22K/yr +16.1%4.0% conv.
deviled egg38K/yr -38.6%1.9% conv.
egg plate28K/yr -71.0%1.2% conv.

What reviews say buyers love and hate about Deviled Egg Platter

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Quality-Overall19%

“Nice quality containers”

Ease Of Use11%

“Very handy”

Design-Overall7%

“Great design and fully functional”

Advertised Vs Actual Product6%

“Exactly as described”

Portability6%

“Pretty And Portable”

What buyers complain about

60% of reviews

Quality-Overall14%

“Bad quality- broke on day 1”

Smell10%

“Strong unpleasant smell”

Strength9%

“Not sturdy”

Durability6%

“Breaks easily”

Ease Of Use5%

“Unable to be used”

Deviled Egg Platter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Quality-Overall

3Material Quality

4Strength

5Functionality-Overall

Common Deviled Egg Platter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deviled Egg Platter 60/100 on Amazon United States — Worth a look. The niche generates $1.3M/yr across 41 tracked products. 5 of 10 products launched in the last 360 days are still selling. Search demand moved -52.4% over the last 90 days.