deviled egg platter
Launch itA $1.2M/yr market growing +14.5% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$9.61–$38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,320.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, deviled egg platter is a $1.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Launch it — 69/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Launch success
- 33%
- 6 of 18 new (360d)
- Conversion rate
- 4.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.9%
- Avg brand age
- 37 months
- Avg seller age
- 162 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
129
Top-5 brand share
54%
Top 20: 87%
Top-5 click share
36%
Top 20: 71%
Open market
42%
- HANSGO18%
- Renmxj14%
- Snapware12%
- HAKSEN5%
- Sevenblue5%
- MesRosa4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snapware (2-Layer 24 Eggs) Plastic Detachable Deviled Egg Carrier Storage Container With Lid and Handle Freezer Dishwasher Microwave Safe
Snapware$13.554.8★11,891 rev
Renmxj Deviled Egg Containers with Lid (24 Eggs) 2026 Upgraded Acacia Wooden Deviled Egg Tray Platter for Party and Home Kitchen The Lid is Dishwasher Safe (Black)
Renmxj$29.834.5★223 rev
HANSGO Deviled Egg Containers with Lid 3PCS Deviled Egg Platter Carrier Holder Trays with 66 Slots for Party and Home Kitchen Green
HANSGO$19.804.1★7,590 rev
HANSGO Deviled Egg Containers with Lid Deviled Egg Platter Carrier Holder Trays with 22 Slots for Holiday Party and Home Kitchen Green
HANSGO$13.874.1★7,590 rev
MesRosa 2 Pack Deviled Egg Containers with Lid and Handle Durable Clear Plastic Deviled Egg Carrier Storage 48 Eggs Stackable Egg Holder for Fridge Portable Tray Platter for Party & Picnics-White
MesRosa$23.114.7★442 rev
Newest
by launch date
Trauful Deviled Egg Carrier with Lid and Handle | Reversible | Wooden Portable Deviled Egg Containers with Lid for Party Travel | Covered Platter Tray Holder | Holds 22 Eggs Acacia Wood
Trayful$27.3283 rev
Deviled Egg Containers with Lid Portable Deviled Egg Platter Tray with 24 Slots Reversible Charcuterie Board Wooden Deviled Egg Tray Platter for Easter Party & Picnic
ROMYSE$26.3520 rev
Sevenblue Acacia Wood Deviled Egg Containers with Lid and Handle Portable Deviled Egg Platter for Easter Potlucks & Party Reversible Charcuterie Board Cutting Board
Sevenblue$24.24131 rev
MALACASA Ceramic Deviled Egg Tray & Platter Holds 12 Halves Easter Egg Holder 10-Inch Round White Egg Serving Plate Dishwasher & Microwave Safe Perfect for Holiday Dinner Picnic & Daily Use
MALACASA$26.6732 rev
Sevenblue Acacia Wood Deviled Egg Containers with Lid and Handle Portable Deviled Egg Platter for Easter Potlucks & Party Reversible Charcuterie Board Cutting Board
Sevenblue$25.72131 rev
Trending
90-day click momentumMALACASA Ceramic Deviled Egg Tray & Platter Holds 12 Halves Easter Egg Holder 10-Inch Round White Egg Serving Plate Dishwasher & Microwave Safe Perfect for Holiday Dinner Picnic & Daily Use
MALACASA$26.675.0★
Deviled Egg Containers with Lid Portable Deviled Egg Platter Tray with 24 Slots Reversible Charcuterie Board Wooden Deviled Egg Tray Platter for Easter Party & Picnic
ROMYSE$26.352.5★
Deviled Egg Containers with Lid 24 Holes Round Deviled Egg Platter for Party and Kitchen Charcuterie Board Food Serving Container Holder for Countertop Carrier Supply House Warming Gifts New Home
DouMmantn$27.283.8★
Wenqik Deviled Egg Platter 18 Hole Holder Tray Wooden Charcuterie Cheese Board Tray Holder Holiday Entertaining Deviled Egg Plate for Party Kitchen Countertops
Wenqik$11.783.8★
Renmxj Deviled Egg Containers with Lid 28 Holes Reversible Acacia Wooden Deviled Egg Platter The Lid Dishwasher Safe Ideal Gift for Women Kitchen & Party (Black)
Renmxj$21.884.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy peasy”
“Gets the job done”
“Good design”
“These containers are sturdy”
“Excellent price”
“Easily cleaned”
“portable”
“Great storage”
“I like the size”
What buyers complain about
“Complete garbage”
“Foul Odor”
“Flimsy”
“Breaks easily”
“Not for the dishwasher”
“To small for an egg”
“was hard to open”
“Not worth the price”
“the material feels super cheap”
“not the handle”
Top return reasons
Common questions
- Is deviled egg platter profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 53 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Launch it (69/100).
- How competitive is the deviled egg platter niche?
- 37 brands and 129 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in deviled egg platter?
- Top complaints mined from reviews: Quality-Overall, Smell, Strength. The return rate is 1.8%.
- When does demand for deviled egg platter peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 14.5× the quietest.
- What does it cost to enter the deviled egg platter niche?
- Listings span $9.61–$38.76; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.
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