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Deviled Egg Platter

Maybe

Products sell for $22.59 on average, inside the sweet spot. But demand is soft, at -57.6% this quarter, so Deviled Egg Platter is a Maybe.

Flapen Score
63
63 / 100
Top 1% of 845 Appliances niches · +18 vs the category median of 45
Market size
$1.4M/yr1.5M searches / yr
90-day growth
-57.6%search demand this quarter
Competition
40%top-5 click share · 35 brands · 108 sellers

Flapen Score

Deviled Egg Platter against its category

The dotted line is the Appliances average. Past it, Deviled Egg Platter is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deviled Egg Platter market on Amazon at a glance

Shoppers on Amazon United States searched for Deviled Egg Platter 1.5M times last year and spent an estimated $1.4M. The top 5 brands take 55% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-57.6%
Conversion, latest week
4.2%
Market size, estimated
$1.4Ma year
Peak month
November14.5× the quietest month
Top search term
deviled egg platter587K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $9.68 to $110.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $22.59 that is $23K to $28K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$9.68–$110.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$28K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #41 within Refrigerator Parts & Accessories. It carries 1,440 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
6.9%
Average rank
#41in Refrigerator Parts & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,440per listing
Listings tracked
48

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Deviled Egg Platter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

108

Top-5 brand share

55%

Top 20: 88%

Top-5 click share

40%

Top 20: 74%

Open market

41%

  • Brand 120%
  • Brand 215%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Deviled Egg Platter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Deviled Egg Platter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deviled egg platter587K/yr
  • deviled egg tray295K/yr
  • deviled egg tray with lid65K/yr
  • devil eggs trays with lids54K/yr
  • deviled egg plate56K/yr
  • deviled egg holder58K/yr
  • egg trays for deviled eggs38K/yr
  • devil egg trays with lid for party22K/yr
  • deviled egg38K/yr
  • christmas tree deviled egg holder57K/yr

Reviews and returns

What reviews say buyers love and hate about Deviled Egg Platter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Bad quality- broke on day 1”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deviled Egg Platter questions

Answered from the same tracked data.