Is deviled egg platter profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 41 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the deviled egg platter niche?

31 brands and 115 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in deviled egg platter?

Top complaints mined from reviews: Quality-Overall, Smell, Strength. The return rate is 2.1%.

When does demand for deviled egg platter peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 14.5× the quietest.

What does it cost to enter the deviled egg platter niche?

Listings span $9.67–$38.34; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.

deviled egg platter

Worth a look

Shows a sweet-spot price point ($20.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$20.87

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 1.5M searches

Price range

Great$9.67–$38.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,624.02

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-52.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, deviled egg platter is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

deviled egg platter market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 4.2%
Avg BSR: #31
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 7.7%
Avg brand age: 39 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

115

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

43%

Top 20: 78%

Open market

37%

HANSGO21%
Renmxj16%
Snapware14%
Sevenblue5%
PIUGERU5%
Hamiggaa3%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -52.4% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.5×

Open Trend

Top deviled egg platter search terms

deviled egg platter594K/yr -65.1%3.5% conv.
deviled egg tray290K/yr -36.7%4.0% conv.
deviled egg tray with lid64K/yr -42.6%4.9% conv.
devil eggs trays with lids54K/yr -18.1%4.7% conv.
deviled egg plate56K/yr -61.6%2.1% conv.
deviled egg holder59K/yr -40.1%4.2% conv.
egg trays for deviled eggs38K/yr -45.8%3.4% conv.
devil egg trays with lid for party22K/yr +16.1%4.0% conv.
deviled egg38K/yr -38.6%1.9% conv.
egg plate28K/yr -71.0%1.2% conv.

All search terms

Top deviled egg platter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snapware (2-Layer 24 Eggs) Plastic Detachable Deviled Egg Carrier Storage

Snapware$13.444.8★11,965 rev

Renmxj Deviled Egg Containers with Lid Acacia Wooden Base with 24 Slots

Renmxj$29.154.6★279 rev

HANSGO Deviled Egg Containers with Lid 3 PCS Deviled Egg Platter Carrier

HANSGO$19.874.1★7,641 rev

HANSGO Deviled Egg Containers with Lid Deviled Egg Platter Carrier Green

HANSGO$13.884.1★7,641 rev

PIUGERU Deviled Egg Containers with Lid (Set of 2) Plastic Tray Carrier with Handle Holds Up to 48 Clear Storage Platter for Devil Egg Portable Fridge Stackable Platter Holder

PIUGERU$23.454.6★1,031 rev

Newest

by launch date

Shellwei 5 Pack Extra Large Deviled Egg Containers with Lids Holds 120 Eggs Total (24 Each) Disposable Deviled Egg Tray Stackable Platters Trays for Party Picnic & Fridge Storage

Shellwei$27.1930 rev

4mo ago

Sevenblue Deviled Egg Containers with Lid Double-Sided Locking Design

Sevenblue$24.17147 rev

4mo ago

VitalYang Deviled Egg Container with Lid Double Layer Egg Container 36 Count Deviled Egg Tray- Secure Lock & Handle Stackable Leak-Proof Design for Parties & Catering White

VitalYang$18.5172 rev

5mo ago

Sevenblue Deviled Egg Containers with Lid Double-Sided Locking Design

Sevenblue$25.51147 rev

5mo ago

Deviled Egg Containers with Lid 24 Holes Round Deviled Egg Platter for Party and Kitchen Charcuterie Board Food Serving Container Holder for Countertop Carrier Supply House Warming Gifts New Home

DouMmantn$27.2618 rev

6mo ago

What buyers say about deviled egg platter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Nice quality containers”

Ease Of Use11%

“Very handy”

Design-Overall7%

“Great design and fully functional”

Advertised Vs Actual Product6%

“Exactly as described”

Portability6%

“Pretty And Portable”

Strength5%

“These containers are sturdy”

Value For Money5%

“Excellent value”

Ease Of Cleaning5%

“Easy cleaning”

Storage Capacity5%

“The capacity is great too”

Size-Overall5%

“Love the size of it”

What buyers complain about

Quality-Overall14%

“Bad quality- broke on day 1”

Smell10%

“Strong unpleasant smell”

Strength9%

“Not sturdy”

Durability6%

“Breaks easily”

Ease Of Use5%

“Unable to be used”

Dishwasher Safe5%

“not suitable for the dishwasher”

Value For Money3%

“Way overpriced”

Size-Overall3%

“The lid wont fit”

Material Quality3%

“the material feels super cheap”

Handle Quality2%

“Handle was broken on product can clip together”

Top return reasons

Size-Overall28%

Quality-Overall9%

Material Quality9%

Strength7%

Functionality-Overall6%