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Deviled Egg Containers with Lid

Maybe

Shoppers spend an estimated $2.7M a year here. But demand is soft, at -48.3% this quarter, so Deviled Egg Containers with Lid is a Maybe.

Flapen Score
63
63 / 100
Top 1% of 845 Appliances niches · +18 vs the category median of 45
Market size
$2.7M/yr2.6M searches / yr
90-day growth
-48.3%search demand this quarter
Competition
45%top-5 click share · 21 brands · 92 sellers

Flapen Score

Deviled Egg Containers with Lid against its category

The dotted line is the Appliances average. Past it, Deviled Egg Containers with Lid is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deviled Egg Containers with Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Deviled Egg Containers with Lid 2.6M times last year and spent an estimated $2.7M. The top 5 brands take 59% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
5.4%
Market size, estimated
$2.7Ma year
Peak month
November6.8× the quietest month
Top search term
deviled egg containers with lid957K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $9.68 to $29.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $19.28 that is $96K to $116K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$9.68–$29.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$96K–$116K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #28 within Refrigerator Parts & Accessories. It carries 1,986 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#28in Refrigerator Parts & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,986per listing
Listings tracked
30

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
40 months

Products

Top Deviled Egg Containers with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

92

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

45%

Top 20: 88%

Open market

36%

  • Brand 119%
  • Brand 218%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Deviled Egg Containers with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Deviled Egg Containers with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deviled egg containers with lid957K/yr
  • deviled egg platter587K/yr
  • deviled egg tray295K/yr
  • deviled egg carrier140K/yr
  • egg carrier39K/yr
  • deviled egg tray with lid65K/yr
  • devil eggs trays with lids54K/yr
  • deviled egg plate56K/yr
  • deviled egg container49K/yr
  • deviled egg holder58K/yr

Reviews and returns

What reviews say buyers love and hate about Deviled Egg Containers with Lid

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Bad quality- broke on day 1”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deviled Egg Containers with Lid questions

Answered from the same tracked data.