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Da81-06013a

Fail

The top 5 products take 92% of clicks, so Da81-06013a is a Fail.

Flapen Score
42
42 / 100
Ranks 530 of 845 Appliances niches · −3 vs the category median of 45
Market size
$62K/yr34K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
92%top-5 click share · 7 brands · 9 sellers

Flapen Score

Da81-06013a against its category

The dotted line is the Appliances average. Past it, Da81-06013a is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Da81-06013a market on Amazon at a glance

Shoppers on Amazon United States searched for Da81-06013a 34K times last year and spent an estimated $62K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
9.1%
Market size, estimated
$62Ka year
Top search term
samsung evaporator fan motor13K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $18.31 to $23.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.20 that is $5K to $10K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$18.31–$23.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Refrigerator Parts & Accessories. It carries 222 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Refrigerator Parts & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
222per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Da81-06013a products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • Brand 150%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Da81-06013a search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '25OctNovDecJanFebMarAprMayJunJulAug

Peak months: Jul · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Da81-06013a search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung evaporator fan motor13K/yr
  • da81-06013a11K/yr
  • samsung refrigerator fan8K/yr
  • samsung fridge fan replacement3K/yr

Reviews and returns

What reviews say buyers love and hate about Da81-06013a

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Noise Level”
6.5%of orders come back
“Loud”
A buyer, on “Noise Level”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Da81-06013a questions

Answered from the same tracked data.