Is canopy humidifier filter profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the canopy humidifier filter niche?

5 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in canopy humidifier filter?

Top complaints mined from reviews: Filtration, Quality-Overall, Design-Overall. The return rate is 0.8%.

When does demand for canopy humidifier filter peak?

Demand peaks in Jan–Feb; the busiest month runs 5.1× the quietest.

What does it cost to enter the canopy humidifier filter niche?

Listings span $22.88–$85.12; the average listing price is $40.03 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.

canopy humidifier filter

Worth a look

Shows searches that convert (16.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.03

avg listing price — sweet spot $15–$100

Price range

Incredible$22.88–$85.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great144.56

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.3M

$1.3M/yr · 193K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, canopy humidifier filter is a $1.3M/yr Amazon United States market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

canopy humidifier filter market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 16.5%
Avg BSR: #379
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 9.4%
Avg brand age: 26 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Gazeer44%
Canopy42%
Roninby7%
DerBlue3%
Simply Shipley3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -30.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 5.1×

Open Trend

Top canopy humidifier filter search terms

canopy filter45K/yr -11.5%5.1% conv.
canopy humidifier filter47K/yr -53.9%12.1% conv.
canopy filter replacement31K/yr -2.2%9.6% conv.
canopy humidifier filter replacement49K/yr -40.5%14.9% conv.
canopy filters7K/yr -26.6%8.0% conv.
canopy air purifier filter2K/yr +198.2%3.2% conv.
canopy filters humidifier3K/yr +21.3%11.1% conv.
canopy replacement filter3K/yr -37.1%5.5% conv.
canopy bedside humidifier filter3K/yr -42.9%10.5% conv.
canopy small filter3K/yr -72.0%12.1% conv.

All search terms

Top canopy humidifier filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gazeer Humidifier Replacement Filter Compatible with Canopy Bedside and Nursery Humidifier Made with Wood Pulp Paper Filter 4-Pack

Gazeer$24.444.5★315 rev

Canopy Original Bedside Humidifier Filter 3-Pack 6-Week Replacement

Canopy$46.704.6★218 rev

Canopy Baby Bath Tub Filter - Gentle Water Filtration for Delicate Skin

Canopy$85.123.7★165 rev

Roninby Humidifier Wicking Replacement Filter Compatible with Canopy Bedside and Nursery Humidifier Wood Pulp & Paper Filter 4 Pack

Roninby$27.894.5★172 rev

Canopy Original Showerhead Filter Replacement 1-Pack 90 Day Use

Canopy$48.674.4★70 rev

Newest

by launch date

Shipley Humidifier Replacement Filters Compatible with Canopy Bedside & Nursery Humidifier - Wood Pulp Wicking Paper with Dust Pre-Filter Layer Replace Every 6 Weeks 3-Pack

Simply Shipley$22.8817 rev

2mo ago

Canopy Original Showerhead Filter Replacement 1-Pack 90 Day Use

Canopy$48.6770 rev

10mo ago

Canopy Baby Bath Tub Filter - Gentle Water Filtration for Delicate Skin

Canopy$85.12165 rev

11mo ago

Canopy Bath Tub Filter Cartridge - Original Replacement Filter

Canopy$49.834 rev

11mo ago

DerBlue 6 Pack Humidifier Replacement Filter Compatible with Canopy Bedside Humidifier and Nursery Humidifier Wood Pulp & Paper Filter

DerBlue$27.1625 rev

2y ago

What buyers say about canopy humidifier filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration17%

“Good Filter”

Size-Overall9%

“Perfect fit”

Assembly/Installation8%

“Installation was super quick”

Quality-Overall8%

“feels well made”

Humidification8%

“help keep the humidifier running efficiently”

Value For Money7%

“worth the money”

Advertised Vs Actual Product5%

“Works as expected”

Ease Of Use5%

“easy to use”

Soft Feel3%

“skin being softer”

Smell2%

“They also dont have any chemical smell”

What buyers complain about

Filtration16%

“without filter”

Quality-Overall6%

“Way too expensive for a mediocre product”

Design-Overall6%

“Terrible design”

Durability6%

“They also dont seem to last as long as the filters directly from Canopy”

Value For Money6%

“Not worth it”

Smell5%

“It gave a smell to the air”

Spray/Flow4%

“Poor water flow rate”

Humidification3%

“Doesnt fit the Canopy humidifier”

Leak-Proof3%

“it was spilling everywhere”

Water Resistance3%

“- Not all of the water for my style bath/shower gets filtered because there is no way for me to lower my water pressure”

Top return reasons

Size-Overall36%

Filtration20%

Compatibility-Overall11%

Value For Money8%

Functionality-Overall5%

Advertised Vs Actual Product3%