broan 663 688 replacement
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.83avg listing price — sweet spot $15–$100
Price range
Incredible$20.96–$56.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good815.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, broan 663 688 replacement is a $23K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 32/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
broan 663 688 replacement market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
56
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- CLLOMAGY35%
- Broan-NuTone30%
- Motoasis18%
- Brvclon6%
- Suyomo6%
- Criditpid3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -0.2% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Top broan 663 688 replacement search terms
- broan 68814K/yr
- 6885K/yr
- broan 688 exhaust fan3K/yr
Top broan 663 688 replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
696N-R02 B Unit Replacement Grille 97011723 for Broan 688 Exhaust Fan Cover
CLLOMAGY$26.514.4★148 rev
Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly
Motoasis$21.564.5★723 rev
696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor
CLLOMAGY$21.004.6★453 rev
Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones
Broan-NuTone$21.484.6★612 rev
Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan
Broan-NuTone$56.824.6★6,687 rev
Newest
by launch date
Suyomo S97012029 Bathroom Exhaust Fan Motor and Cover Assembly Replacement
Suyomo$41.1415 rev
Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones
Broan-NuTone$21.48612 rev
696N-R02 B Unit Replacement Grille 97011723 for Broan 688 Exhaust Fan Cover
CLLOMAGY$26.51148 rev
Broan-Nutone 688E Bathroom Exhaust Fan 50 CFM Energy Star Exhaust Fan 2.0 Sones
Broan-NuTone$21.30220 rev
UpgradeS97012029 Fan 663 688 Motor Assembly for Nutone Broan 663-E/688-E 663-C/688-C 663 688 662 668 670 663-B/688-B 684-C 671-A 689-A/B/C/D(70CFM) Bathroom Exhaust Fan Replacement Motor
Criditpid$35.8747 rev
Trending
90-day click momentumSuyomo S97012029 Bathroom Exhaust Fan Motor and Cover Assembly Replacement
Suyomo$41.144.7★
UpgradeS97012029 Fan 663 688 Motor Assembly for Nutone Broan 663-E/688-E 663-C/688-C 663 688 662 668 670 663-B/688-B 684-C 671-A 689-A/B/C/D(70CFM) Bathroom Exhaust Fan Replacement Motor
Criditpid$35.874.9★
663-C/688-C 50CFM Fan S97012029 Motor Assembly for Nutone Broan Bathroom Exhaust Fan 663/688 663-E/688-E 663-B/688-B 663-A/688-A 670 671-A 689-A/B/C/D Bathroom Fan Motor Replacement 97012029.
Hiorucet$35.484.5★
Upgrade Pure Copper 696N-R02 B Unit 50CFM Fan Compatible with Broan 688-K 688-G 688-H 688-J Compatible with Nutone 696N-R01/R02 B Unit 2.0Sones S97012026 Bathroom Fan Motor Assembly
Brvclon$20.964.4★
Broan-NuTone Bathroom Exhaust Fan Easy Retrofit Without Attic Access Ultra Quiet 0.9 Sones Effective Ventilation at 60 CFM ENERGY STAR Certified Moisture and Odor Control
Broan-NuTone$53.334.6★
What buyers say about broan 663 688 replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Installed great,”
“the amount of noise is minimal”
“reasonable price”
“the quality feels solid”
“As advertised”
“Works as intended”
“Easy peasy”
“they are a compatible replacement as well as quieter”
“Perfect for plug and play”
What buyers complain about
“Very loud”
“It was too large”
“Very obvious problem no quality control”
“the installation wasnt as straightforward as expected”
“didn't last”
“doesn't move air all that well”
“had issues with other similiar items”
“This one said it will fit but it looks different.”
“it is not a suitable substitute for all listed models”
“Dont use sharp metal”
Top return reasons
Common questions
- Is broan 663 688 replacement profitable to sell on Amazon United States?
- The niche generates $23K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the broan 663 688 replacement niche?
- 8 brands and 56 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in broan 663 688 replacement?
- Top complaints mined from reviews: Noise Level, Size-Overall, Quality-Overall. The return rate is 4.6%.
- When does demand for broan 663 688 replacement peak?
- Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the broan 663 688 replacement niche?
- Listings span $20.96–$56.82; the average listing price is $31.83 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.