Broan 663 688 Replacement
FailShoppers spend an estimated $47K a year here, so Broan 663 688 Replacement is a Fail.
- Flapen Score
- 39 / 100Ranks 660 of 845 Appliances niches · −6 vs the category median of 4539
- Market size
- $47K/yr21K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 52 sellers
Flapen Score
Broan 663 688 Replacement against its category
The dotted line is the Appliances average. Past it, Broan 663 688 Replacement is stronger. Inside it, weaker.
Market
The Broan 663 688 Replacement market on Amazon at a glance
Shoppers on Amazon United States searched for Broan 663 688 Replacement 21K times last year and spent an estimated $47K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $47Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- broan 68814K searches a year
02 · Price
A sale here is worth $29.86.
Listings sell for $29.86 on average, from $20.41 to $58.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $29.86 that is $3K to $7K a year per listing.
- Average price
- $29.86inside the $15 to $100 sweet spot
- Price range
- $20.41–$58.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #118 within Range Parts & Accessories. It carries 780 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 2.4%
- Average rank
- #118in Range Parts & Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 780per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Broan 663 688 Replacement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sone S97012026 Fan Assembly
- Price
- $21.34
- Rating
- 4.5/5
- Reviews
- 771
- Age
- 2y ago

696N-R02 B Unit Replacement Grille 97011723 for Broan 688 Exhaust Fan Cover
- Price
- $26.37
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor
- Price
- $20.73
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 2y ago

Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones
- Price
- $21.46
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 1y ago

Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan
- Price
- $58.40
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 21y ago
Trending
estimated 90-day click momentum
Upgraded 696N-R02 B Unit 50CFM Fan with Grille Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sone
- Price
- $28.23
- Rating
- 4.5/5
- Reviews
- 771
- Age
- 8mo ago

663-C/688-C 50CFM Fan S97012029 Motor Assembly for Nutone Broan Bathroom Exhaust Fan 663/688 663-E/688-E 663-B/688-B 663-A/688-A 670 671-A 689-A/B/C/D Bathroom Fan Motor Replacement 97012029.
- Price
- $35.44
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago

S97012029 Bathroom Exhaust Fan Motor and Cover Assembly Replacement
- Price
- $41.10
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago

UpgradeS97012029 Fan 663 688 Motor Assembly for Nutone Broan 663-E/688-E 663-C/688-C 663 688 662 668 670 663-B/688-B 684-C 671-A 689-A/B/C/D(70CFM) Bathroom Exhaust Fan Replacement Motor
- Price
- $35.74
- Rating
- 4.9/5
- Reviews
- 48
- Age
- 1y ago

Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sone S97012026 Fan Assembly
- Price
- $21.34
- Rating
- 4.5/5
- Reviews
- 771
- Age
- 2y ago
Newest
by launch date
S97012029 Bathroom Exhaust Fan Motor and Cover Assembly Replacement
- Price
- $41.10
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago

Upgraded 696N-R02 B Unit 50CFM Fan with Grille Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sone
- Price
- $28.23
- Rating
- 4.5/5
- Reviews
- 771
- Age
- 8mo ago

Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones
- Price
- $21.46
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 1y ago

696N-R02 B Unit Replacement Grille 97011723 for Broan 688 Exhaust Fan Cover
- Price
- $26.37
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

696N-R02 B Unit for NuTone S97012026 Fan for Broan 688-K 688-J 688-H 688-G
- Price
- $20.41
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
52
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
5%
- CLLOMAGY33%
- Motoasis26%
- Broan-NuTone25%
- Suyomo5%
- Criditpid3%
- Brvclon3%
- Open — no brand owns it (3 brands, 5%)
Demand
Broan 663 688 Replacement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Broan 663 688 Replacement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- broan 68814K/yr
- 6884K/yr
- broan 688 exhaust fan3K/yr
Reviews and returns
What reviews say buyers love and hate about Broan 663 688 Replacement
We read the reviews and the return reasons for every product selling here.
“Noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Broan 663 688 Replacement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









