How competitive is the Black and Decker Mini Fridge niche on Amazon United States?

6 brands and 18 sellers compete in Black and Decker Mini Fridge on Amazon United States. The top 5 Black and Decker Mini Fridge products take 82% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Black and Decker Mini Fridge?

Black and Decker Mini Fridge buyers on Amazon United States complain most about Noise Level, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Black and Decker Mini Fridge niche?

Black and Decker Mini Fridge sells for $159.65 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $121.88–$208.36. The average incumbent carries 4,181 reviews — the moat a new listing must climb.

Black and Decker Mini Fridge

prices mostly outside the sweet spot ($121.88–$208.36) — Black and Decker Mini Fridge doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 769 of 845 Appliances niches · −10 vs the category median of 45

This niche Category average · 845 niches

Is Black and Decker Mini Fridge profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black and Decker Mini Fridge is a $69K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 35/100.

Black and Decker Mini Fridge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.5% over the last 90 days and 1.9% of searches end in a purchase.

$69K

revenue / yr

Units sold / yr250

Search volume / yr+24.5%23K

Conversion rate1.9%

Avg price$159.65

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 18

Top-5 product click share82%

Open market2%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Top Black and Decker Mini Fridge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BLACK+DECKER 2.5 Cu. Ft. Compact Refrigerator Energy Star BCRK25B Black

Price: $176.27
Rating: 4.4/5
Reviews: 5,983
Age: 10y ago

BLACK+DECKER 1.7 Cu. Ft. Compact Refrigerator Energy Star BCRK17B Black

Price: $145.00
Rating: 4.3/5
Reviews: 3,904
Age: 10y ago

BLACK+DECKER 1.7 Cu. Ft. Compact Refrigerator Energy Star BCRK17W White

Price: $144.14
Rating: 4.1/5
Reviews: 2,869
Age: 10y ago

BLACK+DECKER 3.2 Cu. Ft. Compact Refrigerator BCRK32V Stainless Look

Price: $203.11
Rating: 4.4/5
Reviews: 1,228
Age: 10y ago

Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge

Price: $157.17
Rating: 4.3/5
Reviews: 1,192
Age: 2y ago

Newest

by launch date

NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black

Price: $125.16
Rating: 4.1/5
Reviews: 293
Age: 4mo ago

Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge

Price: $157.17
Rating: 4.3/5
Reviews: 1,192
Age: 2y ago

Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Black-BR321

Price: $146.32
Rating: 4.4/5
Reviews: 5,382
Age: 4y ago

FRIGIDAIRE EFR376-BLACK 3.1 Cu Ft Black Retro Bar Fridge with Side Bottle Opener

Price: $159.75
Rating: 4.2/5
Reviews: 9,229
Age: 7y ago

BLACK+DECKER 2.5 Cu. Ft. Compact Refrigerator Energy Star BCRK25B Black

Price: $176.27
Rating: 4.4/5
Reviews: 5,983
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

BLACK+DECKER84%
Igloo5%
Upstreman4%
Midea3%
NEWBULIG2%
Frigidaire2%

Black and Decker Mini Fridge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR1.9%Products12Brands6Top 5 Brands98%OOS Rate0.7%Rating4.3★Reviews4,181Avg BSR#11

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.2×

Top Black and Decker Mini Fridge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black and decker mini fridge17K/yr +17.9%0.9% conv.
black decker mini fridge3K/yr +47.3%1.3% conv.
mini fridge black and decker2K/yr +41.8%1.0% conv.

What reviews say buyers love and hate about Black and Decker Mini Fridge

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Size-Overall22%

“Perfect fit”

Quality-Overall14%

“Great Product”

Value For Money12%

“Decent value”

Storage Capacity9%

“spacious, and works Great”

Noise Level7%

“stays pretty quiet”

What buyers complain about

81% of reviews

Noise Level17%

“Too loud”

Durability15%

“it just stopped working”

Size-Overall12%

“A little small”

Temperature Control8%

“Horrible temperature control”

Quality-Overall6%

“No quality control apparently”

Black and Decker Mini Fridge return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Noise Level

10%

3Value For Money

4Functionality-Overall

5Defective Material/Parts

Common Black and Decker Mini Fridge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black and Decker Mini Fridge 35/100 on Amazon United States — Skip it. The niche generates $69K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +24.5% over the last 90 days.