Black and Decker Mini Fridge
FailPrices span $120.83–$203.60, mostly outside the sweet spot, so Black and Decker Mini Fridge is a Fail.
- Flapen Score
- 36 / 100Ranks 753 of 845 Appliances niches · −9 vs the category median of 4536
- Market size
- $85K/yr22K searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 18 sellers
Flapen Score
Black and Decker Mini Fridge against its category
The dotted line is the Appliances average. Past it, Black and Decker Mini Fridge is stronger. Inside it, weaker.
Market
The Black and Decker Mini Fridge market on Amazon at a glance
Shoppers on Amazon United States searched for Black and Decker Mini Fridge 22K times last year and spent an estimated $85K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $85Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- black and decker mini fridge17K searches a year
02 · Price
A sale here is worth $154.41.
Listings sell for $154.41 on average, from $120.83 to $203.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $154.41 that is $0 to $15K a year per listing.
- Average price
- $154.41above the $15 to $100 sweet spot
- Price range
- $120.83–$203.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Refrigerators, Freezers & Ice Makers. It carries 4,040 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 4,040per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Black and Decker Mini Fridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Black and Decker Mini Fridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Black and Decker Mini Fridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and decker mini fridge17K/yr
- black decker mini fridge3K/yr
- mini fridge black and decker2K/yr
Reviews and returns
What reviews say buyers love and hate about Black and Decker Mini Fridge
We read the reviews and the return reasons for every product selling here.
“Did not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black and Decker Mini Fridge questions
Answered from the same tracked data.