Is Beer Cooler profitable to sell on Amazon United States?

Flapen scores Beer Cooler 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.9M a year across 58 tracked products. 13 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +15.3% in the last 90 days.

How competitive is the Beer Cooler niche on Amazon United States?

28 brands and 52 sellers compete in Beer Cooler on Amazon United States. The top 5 Beer Cooler products take 36% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Beer Cooler?

Beer Cooler buyers on Amazon United States complain most about Noise Level, Durability, and Size-Overall. An estimated 1.9% of orders come back.

When does demand for Beer Cooler peak?

Search demand for Beer Cooler on Amazon United States peaks in Jan–May–Jun–Dec, and the busiest month runs 21.0× the quietest.

What does it cost to enter the Beer Cooler niche?

Beer Cooler sells for $354.02 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $14.50 to $1075.26. The average product has 2,400 reviews, the count a new listing must catch up to.

Beer Cooler

Maybe

Shoppers spend an estimated $2.9M a year here. But prices span $14.50–$1075.26, mostly outside the sweet spot, so Beer Cooler is a Maybe.

Filters High Price

Flapen Score: 60
60 / 100Top 3% of 845 Appliances niches · +15 vs the category median of 45
Market size: $2.9M/yr1.2M searches / yr
90-day growth: +15.3%search demand this quarter
Competition: 36%top-5 click share · 28 brands · 52 sellers

Flapen Score

Beer Cooler against its category

The dotted line is the Appliances average. Past it, Beer Cooler is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Beer Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Beer Cooler 1.2M times last year and spent an estimated $2.9M. The top 5 brands take 57% of clicks. Demand peaks in Jan–May–Jun–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months: 1.2M
Growth, 90 days vs prior 90: +15.3%
Conversion, latest week: 0.7%
Market size, estimated: $2.9Ma year
Peak month: December21.0× the quietest month
Top search term: drink cooler135K searches a year

02 · Price

A sale here is worth $354.02.

Listings sell for $354.02 on average, from $14.50 to $1075.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $354.02 that is $35K to $89K a year per listing.

Average price: $354.02above the $15 to $100 sweet spot
Price range: $14.50–$1075.26
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $35K–$89K
Returns: 1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #51 within Refrigerators, Freezers & Ice Makers. It carries 2,400 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 55%
Out of stock, average day: 2.7%
Average rank: #51in Refrigerators, Freezers & Ice Makers
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 2,400per listing
Listings tracked: 58

04 · Newcomers

13 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 13Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Beer Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

36%

Top 20: 71%

Open market

37%

Brand 121%
Brand 211%
Brand 310%
Brand 48%
Brand 57%
Brand 66%

Demand

Beer Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, May, Jun, Dec · busiest ÷ quietest = 21.0×

Search terms

Top Beer Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

drink cooler135K/yr +4.5%0.2% conv.
outdoor refrigerator111K/yr +9.0%0.3% conv.
outdoor fridge106K/yr +7.1%0.3% conv.
drink fridge with glass door82K/yr +48.3%0.7% conv.
beer cooler107K/yr +0.4%0.1% conv.
beverage refrigerator with glass door74K/yr +21.7%0.8% conv.
outdoor refrigerator for patio58K/yr +20.6%0.3% conv.
rocco fridge40K/yr +125.4%0.0% conv.
outdoor fridge for patio43K/yr +9.8%0.3% conv.
undercounter refrigerators59K/yr +2.2%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Beer Cooler

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”

13%of negative reviews mention “Noise Level”

1.9%of orders come back

“makes a noise”

A buyer, on “Noise Level”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Beer Cooler questions

Answered from the same tracked data.

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