Skip to content

Aprilaire 700 Filter Replacement

Fail

The top 5 products take 100% of clicks, so Aprilaire 700 Filter Replacement is a Fail.

Flapen Score
40
40 / 100
Ranks 620 of 845 Appliances niches · −5 vs the category median of 45
Market size
$202K/yr17K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 20 sellers

Flapen Score

Aprilaire 700 Filter Replacement against its category

The dotted line is the Appliances average. Past it, Aprilaire 700 Filter Replacement is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aprilaire 700 Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Aprilaire 700 Filter Replacement 17K times last year and spent an estimated $202K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 36.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 36.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
36.7%
Market size, estimated
$202Ka year
Peak month
December10.5× the quietest month
Top search term
aprilaire 700 filter replacement17K searches a year

02 · Price

A sale here is worth $32.83.

Listings sell for $32.83 on average, from $16.64 to $48.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.83 that is $8K to $16K a year per listing.

Average price
$32.83inside the $15 to $100 sweet spot
Price range
$16.64–$48.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #25 within Humidifier Parts & Accessories. It carries 11,352 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#25in Humidifier Parts & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
11,352per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Aprilaire 700 Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 217%
  • Brand 33%

Demand

Aprilaire 700 Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Reviews and returns

What reviews say buyers love and hate about Aprilaire 700 Filter Replacement

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Filtration”
1.2%of orders come back
“These are very poor knock off filters”
A buyer, on “Filtration”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Aprilaire 700 Filter Replacement questions

Answered from the same tracked data.