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Aprilaire 700

Fail

The top 5 brands take 100% of clicks, so Aprilaire 700 is a Fail.

Flapen Score
45
45 / 100
Ranks 413 of 845 Appliances niches · on the category median
Market size
$9.2M/yr462K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 37 sellers

Flapen Score

Aprilaire 700 against its category

The dotted line is the Appliances average. Past it, Aprilaire 700 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aprilaire 700 market on Amazon at a glance

Shoppers on Amazon United States searched for Aprilaire 700 462K times last year and spent an estimated $9.2M. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.2M a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
8.4%
Market size, estimated
$9.2Ma year
Top search term
aprilaire84K searches a year

02 · Price

A sale here is worth $236.15.

Listings sell for $236.15 on average, from $16.64 to $1775.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $236.15 that is $1.2M to $1.4M a year per listing.

Average price
$236.15above the $15 to $100 sweet spot
Price range
$16.64–$1775.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$1.2M–$1.4M
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Humidifier Parts & Accessories. It carries 11,670 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#102in Humidifier Parts & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
11,670per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Aprilaire 700 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 25%
  • Brand 32%
  • Brand 42%

Demand

Aprilaire 700 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJulAug

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.4× · 11 of 12 months tracked

Search terms

Top Aprilaire 700 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aprilaire84K/yr
  • aprilaire filter45K/yr
  • aprilaire 35 water panel for humidifier69K/yr
  • aprilaire filters26K/yr
  • aprilaire replacement filter22K/yr
  • aprilaire 60028K/yr
  • aprilaire 70026K/yr
  • aprilaire replacement filters12K/yr
  • aprilaire water panel 3528K/yr
  • aprilaire 600 filter replacement39K/yr

Reviews and returns

What reviews say buyers love and hate about Aprilaire 700

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Filtration”
0.7%of orders come back
“For the first time Im complaining about this filter”
A buyer, on “Filtration”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aprilaire 700 questions

Answered from the same tracked data.