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Appliance Rollers

Maybe

Products sell for $18.18 on average, inside the sweet spot. But the top 5 products take 63% of clicks, so Appliance Rollers is a Maybe.

Flapen Score
54
54 / 100
Top 14% of 845 Appliances niches · +9 vs the category median of 45
Market size
$342K/yr297K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
63%top-5 click share · 16 brands · 25 sellers

Flapen Score

Appliance Rollers against its category

The dotted line is the Appliances average. Past it, Appliance Rollers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Appliance Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Appliance Rollers 297K times last year and spent an estimated $342K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
6.3%
Market size, estimated
$342Ka year
Peak month
August1.8× the quietest month
Top search term
appliance rollers125K searches a year

02 · Price

A sale here is worth $18.18.

Listings sell for $18.18 on average, from $4.38 to $69.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $18.18 that is $14K to $18K a year per listing.

Average price
$18.18inside the $15 to $100 sweet spot
Price range
$4.38–$69.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Washer Parts & Accessories. It carries 2,133 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Washer Parts & Accessories
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,133per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Appliance Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

18%

  • Brand 147%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Appliance Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Appliance Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appliance rollers125K/yr
  • appliance wheels19K/yr
  • appliance rollers countertop14K/yr
  • appliance rollers heavy duty17K/yr
  • appliance roller13K/yr
  • small appliance rollers12K/yr
  • appliance wheels for kitchen appliances8K/yr
  • heavy duty appliance rollers9K/yr
  • refrigerator wheels9K/yr
  • rollers for appliances countertop10K/yr

Reviews and returns

What reviews say buyers love and hate about Appliance Rollers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Functionality-Overall”
3.7%of orders come back
“They dont work as intended”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Appliance Rollers questions

Answered from the same tracked data.