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Appliance Dolly

Fail

Prices span $18.83–$501.84, mostly outside the sweet spot, so Appliance Dolly is a Fail.

Flapen Score
48
48 / 100
Top 36% of 845 Appliances niches · +3 vs the category median of 45
Market size
$81K/yr34K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
43%top-5 click share · 25 brands · 32 sellers

Flapen Score

Appliance Dolly against its category

The dotted line is the Appliances average. Past it, Appliance Dolly is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Appliance Dolly market on Amazon at a glance

Shoppers on Amazon United States searched for Appliance Dolly 34K times last year and spent an estimated $81K. The top 5 brands take 46% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
2.1%
Market size, estimated
$81Ka year
Peak month
July6.2× the quietest month
Top search term
refrigerator dolly14K searches a year

02 · Price

A sale here is worth $112.17.

Listings sell for $112.17 on average, from $18.83 to $501.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $112.17 that is $0 to $11K a year per listing.

Average price
$112.17above the $15 to $100 sweet spot
Price range
$18.83–$501.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #164 within Washer Parts & Accessories. It carries 1,448 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
84%
Out of stock, average day
4.8%
Average rank
#164in Washer Parts & Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,448per listing
Listings tracked
32

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Appliance Dolly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

32

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

43%

Top 20: 87%

Open market

48%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Appliance Dolly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 6.2×

Search terms

Top Appliance Dolly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refrigerator dolly14K/yr
  • refrigerator dolly heavy duty6K/yr
  • appliance dollies6K/yr
  • fridge dolly4K/yr
  • heavy duty appliance dolly4K/yr

Reviews and returns

What reviews say buyers love and hate about Appliance Dolly

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Quality-Overall”
5.1%of orders come back
“This is a low quality piece of junk”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Appliance Dolly questions

Answered from the same tracked data.