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2198597

Fail

Shoppers spend an estimated $50K a year here, so 2198597 is a Fail.

Flapen Score
47
47 / 100
Top 38% of 845 Appliances niches · +2 vs the category median of 45
Market size
$50K/yr11K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
65%top-5 click share · 12 brands · 22 sellers

Flapen Score

2198597 against its category

The dotted line is the Appliances average. Past it, 2198597 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2198597 market on Amazon at a glance

Shoppers on Amazon United States searched for 2198597 11K times last year and spent an estimated $50K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
6.4%
Market size, estimated
$50Ka year
Peak month
August1.8× the quietest month
Top search term
219859710K searches a year

02 · Price

A sale here is worth $67.69.

Listings sell for $67.69 on average, from $44.91 to $98.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $67.69 that is $0 to $7K a year per listing.

Average price
$67.69inside the $15 to $100 sweet spot
Price range
$44.91–$98.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #796 within Refrigerator Parts & Accessories. It carries 460 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
9.5%
Average rank
#796in Refrigerator Parts & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top 2198597 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 125%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (6 brands, 16%)

Demand

2198597 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about 2198597

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Ice Maker”
6.5%of orders come back
“will not release into the ice bin”
A buyer, on “Ice Maker”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 2198597 questions

Answered from the same tracked data.