20l Mini Fridge
FailShoppers spend an estimated $33K a year here, so 20l Mini Fridge is a Fail.
- Flapen Score
- 48 / 100Top 36% of 845 Appliances niches · +3 vs the category median of 4548
- Market size
- $33K/yr47K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 30%top-5 click share · 24 brands · 39 sellers
Flapen Score
20l Mini Fridge against its category
The dotted line is the Appliances average. Past it, 20l Mini Fridge is stronger. Inside it, weaker.
Market
The 20l Mini Fridge market on Amazon at a glance
Shoppers on Amazon United States searched for 20l Mini Fridge 47K times last year and spent an estimated $33K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $33Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- mini fridge with temperature control17K searches a year
02 · Price
A sale here is worth $89.91.
Listings sell for $89.91 on average, from $31.33 to $193.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $89.91 that is $0 to $9K a year per listing.
- Average price
- $89.91inside the $15 to $100 sweet spot
- Price range
- $31.33–$193.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #3,610 within Refrigerators, Freezers & Ice Makers. It carries 1,958 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 75%
- Out of stock, average day
- 15.8%
- Average rank
- #3,610in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 1,958per listing
- Listings tracked
- 55
04 · Newcomers
15 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top 20l Mini Fridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
39
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
30%
Top 20: 70%
Open market
29%
- Brand 126%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
20l Mini Fridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 20l Mini Fridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini fridge with temperature control17K/yr
- 15l mini fridge11K/yr
- 20l mini fridge7K/yr
- mini fridge 15 liter4K/yr
- 15 liter mini fridge3K/yr
- 20 liter mini fridge2K/yr
- mini fridge 20 liter960/yr
- cooluli mini fridge 20 liter678/yr
Reviews and returns
What reviews say buyers love and hate about 20l Mini Fridge
We read the reviews and the return reasons for every product selling here.
“Broke after two weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20l Mini Fridge questions
Answered from the same tracked data.