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table football
Worth a lookShows low returns (0.9%), but weak search conversion (1.7%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£42.04avg listing price — sweet spot $15–$100
Review moat
Great163.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£9.10–£129.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£185K£185K/yr · 262K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale