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55

table football

Worth a look

Shows low returns (0.9%), but weak search conversion (1.7%) keeps it on the watch list.

Market size 37Growth 46Conversion 21Competition 35Returns 96Price range 71Avg price 95Brand share 38Review moat 92Quality gap 87

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£42.04

avg listing price — sweet spot $15–$100

Review moat

Great163.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good£9.10–£129.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£185K

£185K/yr · 262K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale