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lego simba
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£33.01avg listing price — sweet spot $15–$100
Price range
Great£11.23–£80.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,488.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 93K searches
Brand share
Bad100%top-5 brand share — brand-locked demand