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lego simba

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 19Conversion 9Competition 12Returns 96Price range 91Avg price 95Brand share 0Review moat 50Quality gap 47

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£33.01

avg listing price — sweet spot $15–$100

Price range

Great£11.23–£80.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,488.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£22K

£22K/yr · 93K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand