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play tunnel
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great190.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.81–£32.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Okay£112K£112K/yr · 269K searches