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56

play tunnel

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 29Conversion 31Competition 67Returns 95Price range 66Avg price 80Brand share 73Review moat 90Quality gap 53

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great190.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.84

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.81–£32.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Market size

Okay£112K

£112K/yr · 269K searches